Preparing OOH for a sustainable future

Moving Hearts, the ESG initiative of Moving Walls, a global ad tech provider of enterprise software for the Out-Of-Home (OOH) industry, has announced its upcoming event, “Media for a Better World: A Roadmap Towards Sustainable OOH Media.”

Media for a Better World: A Roadmap Towards Sustainable OOH Media

Earlier this year, Moving Walls commissioned an in-depth study by a team from the Asia School of Business (ASB). Their task was to create a draft roadmap for achieving net zero in OOH advertising. This comprehensive study involved input from industry stakeholders, including advertisers, media agencies, and media owners, with the aim of guiding the OOH industry toward a sustainable future.

Research by Outsmart UK and KPMG underscores that OOH produces the lowest carbon emissions per impression compared to other major media channels. As one of the fastest-growing media channels, especially Digital OOH (DOOH), it is imperative that the industry collaborates towards a unified vision of sustainable OOH advertising.

“This event, planned by Moving Walls, marks the beginning of an effort to create a unified vision. We’re bringing together brands, agencies, media owners, and associations under one umbrella to pursue a shared goal. Our open-source draft embodies fresh ideas, thought leadership and crucial discussions centered around sustainability in the OOH industry,” states the firm in a media release.

Some of the key events that will take place on this day include:

•        Unveiling the Sustainable OOH Media Playbook – this will be an open-source roadmap.
•        Introduction of a Regional Review Board – comprising representatives of apex body for OOH and regional adtech associations
•        Panel Discussion 1: The Green Shift – Redefining Classic OOH Practices Engage in a dynamic discussion about sustainable practices in classic OOH advertising. Our panelists, including industry leaders, will explore innovative approaches.
•        Panel Discussion 2: Reinventing Digital Billboards – Environmental Impact and the Path to Net-Zero Discover the path toward achieving net-zero DOOH advertising. Our panelists, experts in the field, will share insights and strategies.