Media & Entertainment industry could have knock-on effect: says KPMG report

In Research By M4G Bureau - April 14, 2020

Outdoor entertainment particularly in COVID-19 hotspots, will notice a lingering risk aversion even in the medium term.

‘Fabricators caught in no-man’s land’

In OOH Solutions By Bhawana Anand - April 14, 2020

Sanjay Sirpaul, Director, Sakshi Advertising says that as a manufacturing business, OOH media fabrication is weighed down by heavy fixed costs, but with no external support

Imagicaa takes part in fight against COVID-19 Pandemic

In OOH News By Pray Jani - April 14, 2020

The theme park is arranging the supply of essential food to the hygiene level of the local communities in the neighbourhood districts

Tenda launches nationwide COVID-19 Awareness Drive

In Campaigns By M4G Bureau - April 14, 2020

The drive has been conducted to educate and guide people about various safety precautions against Covid-19 outbreak

‘Footfalls at supermarkets not stirring advertising interest’

In OOH News By Bhawana Anand - April 13, 2020

Aninda Banerjee, MD, Enkon OOH says that brands are loathe to launch branding initiatives at supermarkets in these times

Corporates ensure police force safety during COVID19

In Campaigns By Pray Jani - April 10, 2020

In the wake of COVID-19 pandemic, showing support and acknowledging the efforts of the police is taking a front lead

‘Brands must show compassion & a sense of sacrifice in communication during pandemic’

In OOH News By Bhawana Anand - April 09, 2020

A WPPiQ report cites Ogilvy’s Piyush Pandey & Joe Sciarrotta highlighting the right tone for brands in their communication with consumers in these times

Portugal headquartered TOMI harnesses its smart city DOOH solutions to alert public on Covid-19

In Digital OOH By Rajiv Raghunath - April 09, 2020

Using the computer vision module, TOMI created an innovative way to advise people to be safe, promoting social distancing and self-isolation at home

CASHurDRIVE manufactures safety kits for transit medium

In OOH News By M4G Bureau - April 09, 2020

The firm is working towards the novel initiative of installing transparent sanitary isolators inside the vehicles for safety of drivers and passengers

1-month fee relief for Mumbai hoarding owners

In OOH News By Pray Jani - April 08, 2020

MCGM has waived off the fee for the month of March 2020 in lieu of the civic message displayed on hoardings from mid-March