Khanna Gems to bank on conventional OOH

In OOH News By Bhawana Anand - May 19, 2020

Social distancing norms will likely reduce consumer attention on media at airports, malls, Metro networks: Aaradhya Khanna, CMO, Khanna Gems

‘Collaboration is key to growth’

In Viewpoints By Bhawana Anand - January 06, 2020

Agam Chaudhary, CMO of Digitalabs highlights the growing influence of technology on brand communication, and the need for different media channels to collaborate. Edited excerpts:

‘OOH reinforces the trust factor’: Ram Jalan

In Viewpoints By Bhawana Anand - September 30, 2019

Ram Jalan, CMO, Omaxe Ltd talks about the real estate brand’s outlook on OOH advertising. Edited excerpts:

Sapna Arora is the new CMO for OLX India

In OOH News By M4G Bureau - July 03, 2019

As the brand takes the next big leap in its positioning in India, Sapna will spearhead the brand’s marketing journey with her accomplished vision and experience

EyeTalk Media Ventures ropes in Rahul Biswas as Group CMO

In OOH News By Bhawana Anand - May 08, 2019

This will be his first stint in a media owning company for Rahul Biswas, who has previously worked with Bates, Streettalk, Jio and Kinetic

Havas Creative appoints Tracey Barber as Global CMO

In OOH News By M4G Bureau - April 19, 2019

Barber will continue to be responsible for the UK Group, where she oversees both its creative and media agencies

Apple & MCDonald’s ranked top advertisers in OAAA MegaBrands 2018 report

In Research By M4G Bureau - April 10, 2019

“Major tech brands are using big screens in the real world to direct consumers to the smaller screens from which they operate,” said OAAA’s CMO Stephen Freitas

Sell solutions, not just sites: Raghav Subramanian & Habeeb Nizamudin

In OOH News By M4G Bureau - August 02, 2018

Raghav Subramanian COO (Partnerships), IPG Mediabrands – India and Habeeb Nizamudin, CMO IPG Mediabrands called for a paradigm shift in the way OOH business is conducted

Raghav Subramanian, Habeeb Nizamudin to speak on media planning & OOH at OAC 2018

In OOH News By M4G Bureau - July 02, 2018

Raghav Subramanian is COO (Partnerships), IPG Mediabrands – India; Habeeb Nizamudin is CMO, IPG Mediabrands – India

Lloyd Mathias to chair OAA 2018 Jury

In OOH News By M4G Bureau - June 18, 2018

Lloyd Mathias has held senior leadership roles in sales, marketing & business development in Fortune 500 companies, across India & Asia-Pac in Consumer Goods, Telecoms and Technology