Platinum Outdoor unveils Aditya Birla Finance offerings with anamorphic content, innovations

In Digital OOH By M4G Bureau - February 27, 2024

Darshana Shah, CMO, Aditya Birla Capital says, "We are excited to present a new-age marketing buzz to our new-age digital consumers.”

Narayana Health CMO Ashish Bajaj speaks on how healthcare brands can effectively leverage OOH for strengthening customer loyalty

In OOH News By Amrit Mishra - February 05, 2024

Ashish sheds light on the crucial significance of storytelling and collaboration in OOH advertising, providing valuable perspectives for healthcare marketers navigating the ever-changing terrain.

Dr Ashish Bajaj, CMO, Narayana Health to address 2nd South India Talks OOH conference in Chennai on Feb 2

In OOH News By M4G Bureau - January 22, 2024

Dr Bajaj will be sharing his perspectives on the theme of ‘How OOH helps healthcare brands establish deep consumer connect’

Continental Coffee teams up with Platinum Outdoor to deliver an 'Xtra Strong' 3D anamorphic campaign

In Campaigns By M4G Bureau - January 04, 2024

Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.

WOO APAC Forum in Bali directs laser focus on sustainability & OOH business

In OOH News By Rajiv Raghunath - November 06, 2023

WOO CMO Richard Saturley announces launch of sustainability section on WOO website

Madison Media, PMG bat with Polycab India to build brand fame at ICC World Cup 2023

In OOH News By M4G Bureau - October 26, 2023

It is a matter of great pride for Polycab, a reputed home-grown brand with presence in 60+ countries, to partner with the International Cricket Council: Nilesh Malani, Executive President and CMO, Polycab India

Angel Investor & Business Strategist Lloyd Mathias to moderate OAC 2023 panel on 'How to prevent commoditisation of OOH buying’

In OOH News By M4G Bureau - July 18, 2023

The panel speakers are Gaurav Mehta, CMO, Noise; Atul Shrivastava, CEO, Laqshya Media Group; and Junaid Shaikh, MD, RoshanSpace

Noise CMO Gaurav Mehta to address OAC 2023 on 'How to prevent commoditisation of OOH buying’

In OOH News By M4G Bureau - July 11, 2023

In a career spanning 2 decades, Gaurav Mehta has been instrumental in driving the success of renowned brands such as Yahoo, OLX, Car Dekho, and Zupee; he now leads Noise’s marketing strategies

Mustufa Arsiwalla appointed as CMO, Britannia Bel Foods

In OOH News By M4G Bureau - April 04, 2023

Mustufa has been a seasoned consumer marketer and brand strategist with over 17+ years’ experience in leading brand building and marketing campaigns across diverse categories.

ANA Global CMO Growth Council launches first community in Asia-Pacific at Spikes 2023

In OOH News By M4G Bureau - March 03, 2023

Nick Primola, head of the Growth Council, says, “We're excited to be leading the conversation on sustainable innovation and creative effectiveness on a global stage.”