Results For "CG"
120 News Found
Clear Channel Outdoor's rebooted bus shelters allow brands to drive consumer action, social media engagement
In OOH News By Rajiv Raghunath - June 03, 2022
Showcase Shelters provide immersive, tailored advertising experiences that engage consumers at eye level with creative brand presentations and an array of engagement opportunities, including activating via QR codes and sharing images and hashtags that drive action across social platforms.
Jaikishin Chhaproo, Head - Media & Brand PR, ITC joins OAA 2022 Jury
In OOH News By M4G Bureau - June 03, 2022
An astute marcom professional with 25+ years of experience in the FMCG, Telecom, Broadcast, and E-commerce sectors in India & Middle Eastmarkets, Jaikishin is currently with ITC Ltd as Head - Media & Brand PR.
M&E industry rising to pre-Covid levels, cites CII-BCG report
In Research By M4G Bureau - January 03, 2022
OOH growth will be triggered by infrastructure development projects and evolving DOOH
Singapore’s Anjels Media partners LMX to enable pDOOH on its residential screen network
In Digital OOH By M4G Bureau - December 16, 2021
Anjels Media’s DOOH network has 300+ screens installed in affluent residences across Singapore
Market trends point to bright future for retail media networks: Expert panel
In OOH News By M4G Bureau - August 19, 2021
Market trends point to bright future for retail media networks: Expert panel.
MHOA approaches MCGM for fee waiver, relief package
In OOH News By M4G Bureau - May 10, 2021
MHOA seeks a 6-month waiver of license fee, 50% reduction in license fee for a period of 12 months, and a stimulus package.
Nestle UK&I to use 100% recycled paper for OOH branding
In Campaigns By M4G Bureau - March 25, 2021
The FMCG major is the first in UK to use 100% recycled paper for its outdoor campaigns and will use the new format to promote its brands Polo, KitKat, Quality Street, and Nescafé.
‘Quantification of OOH impact needed’
In Viewpoints By M4G Bureau - March 18, 2021
Post lockdown when out-of-home movement of consumers had practically come to a standstill and marketing initiatives were frozen for want of consumer attention, FMCG major ITC found an opportunity to tap metro markets with strategic use of OOH. Aishwarya Pratap Singh, Head – Marketing (Snacks, Noodles & Pasta), ITC Ltd, shares his viewpoints on how multiple outdoor campaigns launched across metro cities helped the brands Sunfeast, YiPPee! and Bingo! connect with the consumers once again and accelerate their market reach.
MCGM grants much awaited rebate package to Mumbai media owners
In OOH News By Bhawana Anand - November 02, 2020
In a conversation with Media4Growth, Khalid Batliwala, President, MHOA, said that this is the first time in history that OOH industry has been granted a relief
Brands require focused experiential marketing with strong proposition
In OOH News By Bhawana Anand - September 25, 2020
In order to stand out in market, automobile brands and organised retail sector are expected to start spending on experiential marketing by Diwali festival