WooHoo Screens gears up to resume operations

In Digital OOH By Pray Jani - May 27, 2020

Focus on media at corporate parks; media inquiries expected from FMCG, healthcare and insurance and automobile brand categories

1-month fee relief for Mumbai hoarding owners

In OOH News By Pray Jani - April 08, 2020

MCGM has waived off the fee for the month of March 2020 in lieu of the civic message displayed on hoardings from mid-March

MHOA, FAMO, media owners in Delhi approach authorities for license fee waiver for a minimum of 3 months

In OOH News By Bhawana Anand & Pray Jani - March 24, 2020

MHOA welcomes MCGM decision to waive off license fee on hoardings for one month

MCGM takes OOH route to build public awareness of COVID-19 prevention

In OOH News By Pray Jani - March 17, 2020

Media owners welcome move, but there is a concern over the cost burden

MHOA concerned over proposed 10% hike in license fee in draft BMC ad policy

In OOH News By Pray Jani - March 16, 2020

Acknowledges move to promote DOOH media, solar lighting of assets

DAN elevates Sidharth Rao to Chairman, Happy mcgarrybowen & Dentsu Webchutney

In OOH News By M4G Bureau - January 07, 2020

The announcement also reinforces DAN's legacy to retain all its agency founders who chose to partner and participate with the network through various strategic acquisitions.

Future Consumer Ltd names FMCG Veteran Rajnikant Sabnavis as CEO

In OOH News By M4G Bureau - December 04, 2019

Sabnavis brings in over 30 years of experience in creating and leading dynamic FMCG brands across India

MCGM bullish on DOOH but no clarity on traffic deptt permissions

In OOH News By M4G Bureau - November 15, 2019

Even as the industry expectantly waits for the release of the new MCGM ad policy, it is not clear if DOOH media will get the traffic deptt’s nod all too easily

FMCG & Automobile categories are bigger takers for audience mapping

In OOH News By Pray Jani - October 17, 2019

Expanding their audience profiling avenues, RadioLocus sees brands being enthusiast about OOH ROI

English Oven leverages frequency building format to capture Delhi market

In Campaigns By Bhawana Anand - October 03, 2019

The OOH campaign is further amplified with radio advertising which brand finds an effective synergy