Results For "Brand"
2065 News Found
‘DOOH presents a compelling case for brands to invest more’
In Digital OOH By Rajiv Raghunath - January 09, 2024
Haresh Nayak, Founder & CEO, Connect OOH Inc. says that DOOH's dynamic, targeted, and measurable nature aligns with modern marketing needs, attracting brands seeking interactive, data-driven, and engaging advertising solutions.
‘OOH is an important channel to connect with corporate audiences’
In Gallery By - January 09, 2024
MediBuddy is the preferred healthcare and wellness partner to 700-800 corporates in India. In keeping with this, the digital healthcare platform requires to create a highly localised awareness of its service offerings. Saibal Biswas, SVP & Head of Marketing, Partnerships and PR, MediBuddy talks about the brand’s OOH approach to building this awareness, in conversation with Rajiv Raghunath.
‘Top-of-the-mind recall critical for demand generation, supply management’
In Gallery By - January 02, 2024
Saibal Biswas, SVP & Head of Marketing , Partnerships and PR, MediBuddy talks about the digital healthcare platform’s approach to brand building, engagement with suppliers, and making MediBuddy services affordable and accessible to a billion Indians in an exclusive interview with Rajiv Raghunath. Presenting Part 1 of the interview.
TheSmallBigIdea ushers in ‘Merry Christmas’ bomhomie
In Campaigns By M4G Bureau - December 29, 2023
The marketing team employed unconventional tactics with volunteers holding placards next to ‘Merry Christmas’ branding
‘OOH growth expectations leaning towards double-digit’
In OOH News By Rajiv Raghunath - December 26, 2023
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that OOH has sustained its position as a pivotal medium for creating impact across various categories
ideacafe brings on board Viren Yadav as Lead Integration Specialist
In OOH News By M4G Bureau - December 20, 2023
Viren brings with him 15+ years of OOH industry experience and has worked with some of the top advertising brands in planning and executing their campaigns.
“Dynamic displays can save you money”
In Viewpoints By M4G Bureau - December 12, 2023
In the next ‘Insights @ Digital X’ conversation presented by DDX Asia, the one-stop exhibition of digital display solutions for retail and out-of-home industries, which just concluded its first edition at the Nehru Centre, Worli, Mumbai, Priyashaa Naayan - CEO and Paras Prakash - COO, of Adarth, share their observations on how technology is shaping the dynamics of branding and advertising.
Prakash Arts takes up Powered By Sponsorship of 2nd South India Talks OOH conference to be held in Chennai on Feb 2
In OOH News By M4G Bureau - December 12, 2023
The one-day conference will feature presentations and panels on key cross-cutting themes, such as, augmenting brand spends on OOH, long-term investments in DOOH, transit media growth opportunities, etc.
Vaseline shines bright with ‘Cocoa Glow’ campaign in Mumbai
In Campaigns By M4G Bureau - December 01, 2023
The brand says aloud ‘This Winter Don’t Hide The Glow’
Diriyah evokes The City of Earth with The United – the first ever transatlantic OOH showcase
In Digital OOH By Rajiv Raghunath - December 01, 2023
The United was developed as a collaboration between Ocean and Branded Cities to showcase latest DOOH technologies and immersive formats like Deepscreen® and Dreamroom 3D.