OOH Sure!
‘OOH is an important channel to connect with corporate audiences’
‘OOH is an important channel to connect with corporate audiences’
MediBuddy is the preferred healthcare and wellness partner to 700-800 corporates in India. In keeping with this, the digital healthcare platform requires to create a highly localised awareness of its service offerings. Saibal Biswas, SVP & Head of Marketing, Partnerships and PR, MediBuddy talks about the brand’s OOH approach to building this awareness, in conversation with Rajiv Raghunath.
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Brand InsightsFrom reminder to revenue driver: How L&T Finance is rethinking OOH
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International EventsYasuharu Sasaki, Global Chief Creative Officer, Dentsu, named Grand Jury President of ADFEST 2026
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Company NewsMoving Walls Group acquires OOH software provider Adarth
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Industry NewsOOH industry hits the pitch at OACL 2026 in Mumbai