Results For "Brand"
2065 News Found
‘Most brands recognise the core strengths of DOOH’
In Digital OOH By M4G Bureau - August 18, 2017
Olivier Heroguelle, Managing Director, JCDecaux India, talks about the company’s forays in the DOOH space, in particular at the Kempegowda International Airport (KIA), Bengaluru where they hold the advertising rights. Edited excerpts of the interview:
‘DOOH media attracting more brands’
In Digital OOH By M4G Bureau - August 18, 2017
S Kumar, MD of Srishti says the company sees immense scope in developing and promoting DOOH media assets
McDonald’s celebrates India’s diversity quite differently
In Campaigns By M4G Bureau - August 18, 2017
DDB Mudra Group planned and executed the brand’s unique #BeDifferentTogether activation in movie theatres during the Independence week
‘Toilet - Ek Prem Katha’ beckons audience through washroom branding
In Campaigns By Bhawana Anand - August 17, 2017
The unique branding initiative of Viacom 18 Motion Pictures, executed by Khushi Advertising, entailed placing A4 sized posters of the movie, with the movie title ‘Toilet’ written prominently, on washroom doors of youth congregation points like the McDonald’s & Pizza Hut restaurants and Gold’s Gym centres
‘OOH advertising is a $29 billion global industry’
In OOH News By M4G Bureau - August 17, 2017
The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an analysis of the global OOH industry and OOH advertising in 70 countries.
'Paranavatar Shri Krishna'
In Gallery By M4G Bureau - August 17, 2017
The innovations were planned & executed by Milestone Brandcom at 12 different locations of Mumbai to depict Krishna’s life journey
Southern Railway invites bids for ad rights on Brindavan Express
In OOH News By M4G Bureau - August 16, 2017
The train has 22 coaches and each coach has 32 panels for advertising. In all there are 704 advertising panels adding up to 1,056 sq. ft of branding area.
Suzuki Motorcycle ropes in dentsu X as media partner
In OOH News By M4G Bureau - August 11, 2017
HAPPY Mcgarrybowen to handle the brand’s creative duties
Smartron srt.phone connects with audiences in a flash
In Campaigns By M4G Bureau - August 10, 2017
Kinetic WW India planned and executed a clutter breaking activity that amplified the brand’s OOH campaign.
Uber cranks up branding at IGIA using a mix of digital & static formats
In Campaigns By Bhawana Anand - August 09, 2017
The tactical campaign was executed using a mix of digital screens, video wall, and conveyor belt scrollers