Uber cranks up branding at IGIA using a mix of digital & static formats

Global cab hailing app brand Uber that banks high on the transit media opted to use airport media to target the active audience and be visible right at the time of the need. The brand rolled out a strategic campaign at IGIA’s T3 Domestic & International Arrival areas, and Terminal 1 Arrival area.

A combination of digital and static formats were used at the T1 & T3 arrival areas -- handled by TIMDAA -- to create a stronger recall campaign. The formats included Digital Screens, Video Wall and Conveyor Belt Scroller at Terminal 3 and a Conveyor Belt Scroller at Terminal 1.

Commenting on the campaign, Rohit Chopra, CEO, TIMDAA said, “The Uber campaign reflects the urban face of India. The hire car and taxi industry in NCR have seen a change like never before. As the arena gets more competitive the airport plays a salient role in their scheme of things.”