LIC opens OOH advertising bid

In OOH News By VJ Media Bureau - April 16, 2014

The brand ropes in five OOH agencies to handle their Outdoor duties state-wise .

'OOH, one of the most preferred mediums in the state'

In Viewpoints By M4G Bureau - March 18, 2014

Bidyut Nath, Head - Advertising & Corp. Communications- Dollar Industries Ltd tells Outdoor Asia why the OOH medium really works for the brand in Bangalore and rest of Karnataka.. .

Vizag Corporation & Transport invites bids for public toilets & BRT BQSs

In OOH News By VJ Media Bureau - March 06, 2014

The public utility tender will be treated under PPP model and BQS tender under revenue sharing model.

Activation versus traditional OOH

In OOH News By Bhawana Anand & Munmun Saha - December 12, 2013

Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation replace traditional OOH? A few brands answer these questions as they share their take and experience in the area of activation.

Vodafone's festive splash

In OOH News By Nabamita Chatterjee with inputs from Bhawana Anand - November 07, 2013

In a bid to strike a festive chord with its TG, Vodafone went on a major branding splash in Kolkata and Delhi. The brand booked strategic locations in the cities to make a statement and reiterate its positioning. Here's a look.

Is TV's loss OOH's gain?

In OOH News By Vjmedia Work Team - October 08, 2013

Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously has lot of implications on the media spends by brands. Outdoor Asia spoke to a few brands and agencies to get an idea of what the new rule implies for the OOH medium.

Change rocks! The Hindu's OOH thumbs-up to Bangalore

In OOH News By N Jayalakshmi - August 23, 2013

In a bid to woo the Bangalore market, leading newspaper brand'The Hindu' kicked off a 21-day outdoor campaign in the city on August 15, which celebrates change...read on

Dollar's Bigboss takes big steps with OOH!

In Campaigns By Nabamita Chatterjee - May 16, 2013

The innerwear brand yet again hits their target group with strategic out-of-home campaign across the country using more than 600 sites of multiple formats.

Central Railway invite bids for displaying advertisements at CSTM

In OOH News By VJ Media Bureau - April 23, 2013

The contract from Central Railway,Mumbai Division, offers a total area of 91,863 sq. ft display space for a duration of three years.

NDMC invites bids for 133 Unipole in its jurisdiction

In OOH News By VJ Media Bureau - April 18, 2013

The North Delhi Municipal Corporation rolls out tender for Unipole formats situated in key locations of North Delhi.