Bandhan Bank ties up with Kolkata Metro for smart card branding

In OOH News By M4G Bureau - November 25, 2020

The brand believes that this one-of-a-kind branding option will help it to gain immense visibility

‘Programmatic is contributing to DOOH growth’

In Digital OOH By Bhawana Anand - October 14, 2020

Easy buy in & out, less spillage, better outcomes are a few advantages of pDOOH, say experts at the DPPA Video Everywhere Summit 2020

DPAA begins registrations for global Video Everywhere Summit

In Digital OOH By M4G Bureau - October 06, 2020

The association provides a special complementary registration code to Indian attendees

Media Moments launches new vertical dedicated to BFSI category

In OOH News By M4G Bureau - July 02, 2020

The new division will work towards amplifying strategic communications for brands under banking and finance domain

Kotak Mahindra Bank tests OOH waters with pilot campaign

In Campaigns By M4G Bureau - June 24, 2020

The brand strategically employs OOH media by targeting key, high-impact locations in Mumbai under phase 1 of Unlock initiative

OOH will be evaluated in terms of spends & visibility

In Viewpoints By Pray Jani - June 19, 2020

Rakesh Sharma, Dy. General Manager and Head – Marketing & Branding, Bank of Baroda says the bank shall also focus on innovative OOH displays and new avenues that provide a complete brand immersion experience

Khanna Gems to bank on conventional OOH

In OOH News By Bhawana Anand - May 19, 2020

Social distancing norms will likely reduce consumer attention on media at airports, malls, Metro networks: Aaradhya Khanna, CMO, Khanna Gems

U&i distributes 2 lakh face shield masks all over India

In OOH News By M4G Bureau - May 06, 2020

The nationwide campaign was an effort to provide protection for the frontline workers such as doctors, policemen, other security personnel and bank staff against the pandemic

HDFC Bank ensure social distancing with its logo on ground

In Gallery By - April 30, 2020

Ideated by Leo Burnett, the brand uses logo to send a message across to the people at over 4,000 essential services stores across the 8 cities

Indian digital display solution makers root for ‘Make in India’

In OOH Solutions By Pray Jani - April 29, 2020

Buyers are likely to bank more on India-make DOOH solutions in the face of disruptions in global supply chains