Media Moments launches new vertical dedicated to BFSI category
By M4G Bureau - July 02, 2020
The new division will work towards amplifying strategic communications for brands under banking and finance domain
Media Moments, a leading marketing communication consultancy that delivers integrated communications services, has recently announced the launch of its new business vertical with the aim to offer brand building, digital and creative expertise to banking and financial sector (BFSI).
This step is a result of its 11 years of work in offering innovative marketing and communication services to a bunch of global brands across consumer technology, consumer durables, fashion, real estate, retail and ecommerce space. The new division will be led by a team of experienced strategists, analysts and creative professionals who are expert in BFSI sector.
Commenting on the expansion, Managing Director, Media Moments, Sandeep Sreekumar said, “Broad sectors like BFSI cannot be treated as other sectors, they need expert support to help in disruption and growth strategies. With this new vertical we aim to solve such business growth challenges and work with C-Suite executives to curate solutions and strategies that perfectly blends business goals with new age digital techniques. With this narrow focus on BFSI sector, we also bring immediate value, in-depth knowledge and expertise from our experience of working with renowned brands in the sector over the years.
Over the last few years, digital technologies have transformed BFSI industry globally. Digital transformation in the sector has led brands in banking, finance and insurance sectors to reach and interact with customers on a broader aspect, through technology, integrated apps, and digital channels. Hence, aligning digital strategies to customer lifestyle and touchpoints through intelligent marketing solutions and advanced analytics that offer personalize experiences has become a prerequisite for brands in financial sector. With a dedicated team and budget to grow themselves digitally, these brands require expert consultants who not only guide them towards digital growth but also help them execute and implement these strategies successfully.
Media Moments aims to bridge this gap and plans to offer highest impact marketing strategies and measurable financial marketing solutions for search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, data analytics and marketing automation, video marketing and integrated marketing.
“The launch of new vertical is part of our aggressive plan and long-term growth strategy. Over last 11 years, we have developed a deep consumer understanding and delivered award winning integrated campaigns, AI based solutions, consumer centric ad films, videos and offered end to end digital solutions for brands across categories. We are very excited with this new launch and look forward to delve deeper into the sector and help brands improve their digital performance,” he added.