Toshiba to launch extensive marketing plan to promote new brand slogan #DetailsMatter
By M4G Bureau - June 25, 2020
Showcasing the unique product elements that have been designed and developed, campaign #DetailsMatter will require a complete 360-degree sales & marketing progra
Toshiba - a world renowned Japanese brand for home appliances, introduced its 2020-21 range in a first ever nationwide virtual event. The new range launched includes multi-door refrigerator, 2-door refrigerators with top freezer, washer dryers, front-loading and top-loading washing machines, and water purifiers.
The brand’s promise of delivering home solutions with details that make a difference is in-built in the new brand slogan #DetailsMatter. Showcasing the unique product elements that have been designed and developed, campaign #DetailsMatter will require a complete 360-degree sales & marketing program. Henceforth, all Toshiba home appliances’ communication materials from packaging to commercials will always adorn the hashtag #DetailsMatter.
Speaking about the launch, Pranab Mohanty, Vice President, Toshiba Home Appliance Business, said, “Toshiba has always been known for providing technologically-advanced high-quality home appliances. The launch of our 2020-21 range of refrigerators, washing machines, washer dryers, and water purifiers is a testament to Toshiba’s strong commitment to satisfy the varied needs of our Indian consumers. Currently, these products are manufactured at and sourced from Toshiba global factories. To support our commitment towards the government’s Make-in-India mission, we soon plan to manufacture Toshiba brand products in India at the ‘Toshiba Manufacturing Complex’ located at SUPA Pune.”
“Our new range of home appliances is an embodiment of Toshiba’s meticulous product quality and design, guided by the Japanese ‘Takumi’ philosophy centered in the highest level of craftsmanship,” added Pranab Mohanty.