Adopt new and innovative outdoor formats

In OOH News By Nabamita Chatterjee - March 18, 2016

A panel discussion at the East Talks OOH conference in Kolkata, highlighted the industry's need to move beyond the traditional formats and evolve with the times by adopting innovative outdoor media.

Times OOH enters Limca Book of Records for largest number of digital sites at Mumbai metro

In OOH News By Satarupa Chakraborty - March 03, 2016

With a whopping number of 106 digital advertisement units at Mumbai metro, Times OOH has entered the bandwagon of Limca Book of Records

Samsung Gear S2 goes innovative with its OOH campaign

In Campaigns By Satarupa Chakraborty - March 01, 2016

As part of its launch campaign, Samsung Gear S2 rides on innovative LED outdoor in all important vantage points of Delhi-NCR, Mumbai and Bangalore.

Fortune Oil & Paytm promote"MAKE YOUR FORTUNE” campaign in the outdoors

In Campaigns By Nabamita Chatterjee - February 16, 2016

Organised Outdoor Options, New Delhi and Outdoor Advertising Professionals (I) Pvt. Ltd., Bangalore have executed this high decibel campaign at key markets having the right distribution mix.

Abaran Jewellers make a statement at Kempegowda International Airport, Bangalore

In Campaigns By Satarupa Chakraborty - February 05, 2016

The noted jewellery brand from Bangalore has recently started its OOH promotions in Kempegowda International Airport, Bangalore. It has used formats like wall wraps with light box. Executed by JCDecaux, the campaign duration is for 12 months.

NDTV & Dettol promote'Banega Swachh India' in the outdoors

In Campaigns By Satarupa Chakraborty - February 02, 2016

Promoting their yearly show,"Banega Swachh India”, in association with Reckitt's hygiene solution brand Dettol, NDTV notifies its viewers through a fairly big campaign across Delhi and Mumbai. Executed by Pioneer Publicity, the campaign ran for 10 days till mid-January.

Madison Media wins 21 new businesses in 2015

In OOH News By VJ Media Bureau - January 13, 2016

The estimated size of these accounts put together is above Rs 1,000 crores. The Agency ended 2015 by announcing 2 key wins - PepperTap and Policy Boss on the last 2 working days of the year.

IOAA steps out to promote outdoor advertising

In Campaigns By Satarupa Chakraborty - December 22, 2015

As part of their multi-city OOH campaign, IOAA has already rolled out its billboards in Bangalore while the next cities will be Mumbai and Delhi soon.

Prestige Sings its Song Through Outdoor

In Viewpoints By M4G Bureau - December 08, 2015

Executed by Coral Media, the innovative two month campaign'Song of the South' by Prestige Group took over large billboards across Bangalore, promising its prospective customers a home that is nestled in serene and peaceful environment

Srishti Communications bags contract for hoardings across Bangalore

In OOH News By VJ Media Bureau - December 07, 2015

The hoardings, offering a total space of 26000 sq ft, is situated in the railway property and positioned at vantage positions in Bangalore city.