Namaste India challenges a Sumo on the OOH canvas

In Campaigns By M4G Bureau - November 23, 2017

The creative exemplifies the brand’s ‘power packed’ offering, targeting the growing band of health-conscious consumers; the outdoor sites have been directly traded by different media owners

BMC takes action to bring Digital billboard in the city

In OOH News By M4G Bureau - November 22, 2017

The static billboards will be replaced with LED screens in phases wherein the highways haven’t been included in the plan to avoid casualty

Steora’s smart, digital street bench adds new dimension to street furniture

In Digital OOH By M4G Bureau - November 22, 2017

With Steora® Urban street benches, developed & promoted by the Croatian firm, users can upload videos or pictures to chosen benches and set campaign duration and frequency. Video campaigns can also be connected to a Wi-Fi homepage, so that bench users can see the same campaign on their smartphones

‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’

In OOH News By M4G Bureau - November 22, 2017

Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage, Dipankar Sanyal, CEO, Platinum Advertising and Amit Kapoor, Director, US Advertising shared their perspectives on the catalysts for OOH growth in Delhi NCR and other markets around the country at the Delhi NCR Talks OOH Conference

CureFit urges Bengaluru to ‘Eat Fit’, offers healthy discount

In Campaigns By M4G Bureau - November 21, 2017

The app based company has unveiled a series of innovations in high traffic density areas of the city like the Outer Ring Road to promote the app and also highlight the discount on offer to consumers

‘DMRC has made a paradigm shift in its advertising business approach’

In OOH News By Bhawana Anand - November 21, 2017

Sharat Sharma, Director-Operations, DMRC spoke about fresh media investment opportunities on the Metro network in his presentation on ‘How innovatively can OOH maximise opportunities in urban transit space’ at Delhi NCR Talks OOH Conference

Industry leaders to deliberate upon growth opportunities in Delhi NCR market

In OOH News By M4G Bureau - November 16, 2017

Pawan Bansal, COO, Jagran Engage; Dipankar Sanyal, CEO, Platinum Communications, Pramod Bhandula, Executive Chairman, JCDecaux India; and Amit Kapoor, Director, US Advertising will deliberate upon ‘Where does the Delhi NCR OOH business go from here – way forward goals’

Urban design expert Manu Mahajan to speak at Delhi NCR Talks OOH Conference

In OOH News By M4G Bureau - November 15, 2017

Manu has more than 15 years of consulting experience in projects of Urban Design, Heritage Management and urban planning projects. He will be addressing the conference on the theme ‘How OOH industry could play a catalytic role in urban renewal & beautification’

DMRC Director (Ops) Sharat Sharma to address Delhi NCR Talks OOH Conference

In OOH News By M4G Bureau - November 13, 2017

Sharat Sharma will share his perspectives on ‘How innovatively can OOH maximise opportunities in urban transit space’, at the Delhi NCR Talks OOH Conference that will be held at Le Meridien hotel, Gurugram on November 17

Dehradun civic body latest to launch drive against unauthorised media

In OOH News By Bhawana Anand - November 13, 2017

The authority has removed some 6,000 hoardings, posters and banners from areas such as the Clock Tower, Garhi Cantt, Rajpur Road, and Haridwar Bypass, while due attention is paid to protect authorised media