‘Measurability has always been Achilles heel of OOH industry’

In Viewpoints By Aayush Mohanan - September 13, 2023

As the OOH industry gains momentum, solution providers aim to fix the missing piece of the puzzle – measurability of the medium. Magesh Poondi, CEO, ReLU AI Systems gives us an idea of how the adtech revolution is coming about in audience metrics in an interview with Aayush Mohanan.

QMS launches DOOH post-campaign analysis tool Performance+

In Digital OOH By M4G Bureau - August 28, 2023

The new product has been developed to further enhance audience accountability and transparency in the execution of client DOOH campaigns

Xtreme Media: Great quality and unbeatable price; the promise of a reliable LED display manufacturer.

In Digital OOH By M4G Bureau - August 11, 2023

“LED displays are available at a wide range of prices, making them accessible to a diverse range of audiences. Whether you're looking for an affordable solution or are willing to invest in top-of-the-line technology, the market offers a range of LED displays to cater to different price points and meet your specific display needs.” says Sanket Rambhia, CEO & MD, Xtreme Media.

‘Done well, DOOH primes other media channels’

In Viewpoints By Rajiv Raghunath - August 11, 2023

There is an increased industry demand for unique content and immersive audience experiences, says Phil Hall, CEO – UK, Ocean Outdoor, in an interview with Rajiv Raghunath.

‘Money spent on our medium, is money well spent’

In OOH News By M4G Bureau - August 07, 2023

With the rise of technology, OOH is finally catching up its digital medium peers in terms of audience measurement to help advertisers make informed decisions.

Creativity is what does creativity does - magic

In OOH News By N Jayalakshmi - August 04, 2023

Drawing on iconic, awe-inspiring campaigns, Liam Rushforth, Co-Founder and CEO of UK-based Flux Outdoor, took the audience through the dynamics of creative DOOH in his talk ‘Unlocking the Creative Potential of DOOH’ at the Outdoor Advertising Convention 2023.

‘pDOOH can help bring new buyers to OOH’

In OOH News By N Jayalakshmi - August 03, 2023

Matt Steffenson, Director of Supply, APAC, Vistar Media, took the audience through some clear advantages that pDOOH can bring to a brand campaign, in his session on ‘How pDOOH can be the growth multiplier’ at the Outdoor Advertising Convention 2023.

Discussions on attention economy, OOH messaging and Delhi Metro kick off OAC Day 2

In OOH News By M4G Bureau - July 29, 2023

The second day of the convention began with thought provoking talks on the need to relook at brand communication and audience fragmentation.

Wallop Advertising engages Edge1 for robust campaign planning, execution, monitoring solutions

In OOH Solutions By M4G Bureau - July 25, 2023

Edge1's real-time monitoring and reporting functionalities offer Wallop Advertising insights into campaign performance, audience engagement, and return on investment (ROI)

‘Campaign delivery matters’

In Viewpoints By Rajiv Raghunath - July 14, 2023

Michael Steinberg, Chief Revenue Officer of US-based StreetMetrics throws light on measurement metrics for moving media, and key factors contributing to greater market acceptance of their offerings, in an interview with Rajiv Raghunath. Edited excerpts: