Results For "Asia"
322 News Found
'Need more client participation to drive OOH innovation'
In Viewpoints By M4G Bureau - September 02, 2013
Claudine Kwek, Chief Operating Officer -- Asia Pacific, Tenth Avenue, who comes with a rich experience behind her, having been the COO and CFO at different times for GroupM in China, besides being the APAC Finance Controller for JWT, among other important stints, shares her views on the group's OOH plans for India, particularly with respect to Kinetic Worldwide, one of its operating companies. Read on…
'If you can't say it smartly in 15 secs, don't say it at all!'
In Viewpoints By M4G Bureau - August 26, 2013
Content is an area with a lot of scope for improvement in the digital OOH space. Outdoor Asia interacts with Raika Gazder, who heads the content team at Times OOH, and who believes that the reason behind the slow growth in digital OOH content is the lack of knowledge. Here are excerpts from the interview…
ITC grabs eyeballs at Chennai's mega bus terminus
In OOH News By VJ Media Bureau - August 20, 2013
The FMCG Major has launched their out of home campaign with 41 backlit units displaying ITC's Food brands at the Koyambedu bus terminus in Chennai, one of the busiest and largest bus terminuses in Asia which has a footfall of 4 lacks.
'Need more cost effective infrastructure solutions'
In Viewpoints By M4G Bureau - August 14, 2013
SPS Group, is a leading name in the iron and steel sector, they have been a constant spender on OOH in order to engage their target consumers. Outdoor Asia chats up with Kunal Gurnani, GM- Media & Communications - SPS Group, to know more about what drives their spends on OOH.
OAC 2013: King F. Lai throws light on key growth factors of OOH
In OOH News By Nabamita Chatterjee - July 06, 2013
Consolidation, infrastructure, investment & digital OOH are the major areas which would help the specialist agencies in Asia to overcome the challenges and turn them into opportunities.
The 'Why' and 'How' behind Mushrooming specialist agencies
In OOH News By Reena Mehta - June 21, 2013
Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in an analytical mood to reason out this trend and suggest the way forward.
Cheil Worldwide SW Asia gets new talent
In OOH News By VJ Media Bureau - June 19, 2013
The agency has brought in Anupama Ramaswamy and Simran Sahni as Group Creative Directors to add firepower to recent expansion in creative & digital.
OAC 2013: King F Lai to talk on'Growing Business for Specialist Agencies in Asia-Challenges & Opportunities'
In OOH News By VJ Media Bureau - June 14, 2013
King F Lai, CEO-Asia Pacific, Kinetic shares his views brings on'Growing Business for Specialist Agencies in Asia - Challenges & Opportunities' at OAC 2013.
Cheil crafts high-voltage buzz for Samsung Galaxy S4
In OOH News By VJ Media Bureau - June 10, 2013
Cheil Worldwide SW Asia creates a vibrant and fresh outdoor campaign for Samsung Galaxy S4, reaching the target audience across the country through large and high impact media formats .
