UP Talks OOH:'Creating a successful partnership with outdoor media in Lucknow'

In OOH News By VJ Media Bureau - November 12, 2013

The state of the OOH industry in any state is a reflection of how well the authorities and the industry support each other. Vishal Bhardwaj, P.C.S, Additional Muncipal Commissioner - Lucknow, will throw more light on this at the UP Talks OOH event organized by VJ Media Works on November 15th in Lucknow.

Sugar Free Natura celebrates sweet indulgence

In OOH News By MunmunSaha - October 31, 2013

Zydus Wellness in partnership with DDB Mudra Max and brand ambassador celebrity chef Sanjeev Kapoor has launched the'Khushiyan gino, Calories nahi' campaign to promote its Sugar Free Natura this Diwali .

Vithoba OOH campaign at foodmalls

In Campaigns By MunmunSaha - October 29, 2013

The brand intends to reach over 25 lakh people in a month at food malls on the Mumbai-Pune Expressway.

Cashing in on all formats

In Viewpoints By M4G Bureau - October 22, 2013

Siddharth Subramaniam, Principal Media Consultant, ITC Foods, talks about how the brand leverages OOH in the state of Tamil Nadu where hoardings are severely restricted.

Tata Salt runs for'Purity'

In OOH News By VJ Media Bureau - October 21, 2013

The outdoor activity attracted more than 1,200 participants in Bengaluru.

Is the Indian OOH aesthetically challenged?

In Viewpoints By M4G Bureau - October 16, 2013

Aesthetics is an integral part of the OOH format. However, due to several issues, this aspect seems to have taken a beating with very little being spent on designing and maintenance of the sites in the Indian OOH context. Outdoor Asia speaks to two OOH media designing professionals, COL. S.R. PRASAD (RETD.), Chief Consultant, Excel Consultants and Provas Kumar Ghosh, Director, SAI HITECH Advertising, to get to the bottom of this issue.

Thums Up's Toofani presence for Durga Puja

In OOH News By Nabamita Chatterjee - October 11, 2013

The larger-than-life'Dhaki' installation art was created on a moving canter which travelled through major locations in the city.

Mondelez tempts Dubai with new biscuit range

In Digital OOH By VJ Media Bureau - September 25, 2013

In partnership with Encyclomedia Global, the brand has used the OOH media innovatively to promote its new TUC biscuits range in the market.

Arghya Chakravarty joins Times OOH as CEO

In OOH News By VJ Media Bureau - September 20, 2013

Arghya comes with a rich experience having had fruitful stints at Tata Steel, Asian Paints and PepsiCo.

'Need more client participation to drive OOH innovation'

In Viewpoints By M4G Bureau - September 02, 2013

Claudine Kwek, Chief Operating Officer -- Asia Pacific, Tenth Avenue, who comes with a rich experience behind her, having been the COO and CFO at different times for GroupM in China, besides being the APAC Finance Controller for JWT, among other important stints, shares her views on the group's OOH plans for India, particularly with respect to Kinetic Worldwide, one of its operating companies. Read on…