Feel the 'Silk' melt as you walk

In Gallery By - December 10, 2013

Chocolate lovers at popular malls in India, were in for a surprise when they came across a huge Cadbury Silk bar on melting screens. Agency: Bates

Medimix makes them go'Mirror, mirror"¦'

In OOH News By Bhawana Anand - December 02, 2013

Medimix, an Ayurvedic Face Wash product from Cholayil, has developed an innovative mirror advertisement at the New Delhi Metro Rail. The brand's women centric campaign was developed with the support of Prime Market Reach, the OOH agency and EG Communication, a media owning firm.

Sahara Q Shop creates high decibel visibility

In Campaigns By Bhawana Anand - December 02, 2013

In association with Apex Integrated Marketing agency, Sahara Q Shop executed a 3D campaign to highlight their recent venture into Consumer Durables & Kitchen Appliances. The campaign was visible in 52 cities across West, North & East. Outdoor Asia digs into the facts of the campaign.

MINI salute with max visibility

In Digital OOH By Bhawana Anand - November 25, 2013

MINI, the international car brand rolled out a digital OOH campaign, not to sell, but to simply make their customers feel extraordinarily special. International agency iris Worldwide, managed the campaign. Here's a look.

Racold promotes hot water bath on OOH

In OOH News By VJ Media Bureau - November 21, 2013

Water heater Brand Racold Thermo along with agency OAP highlight the benefits of hot water bath innovatively on the outdoor media.

OLX's'click, upload & sell' campaign

In Campaigns By Bhawana Anand - October 21, 2013

In their third OOH campaign, online player OLX has leveraged the OOH medium to educate the audience on selling unwanted goods and earn money in the process by using the brand's online platform. OOH agency Vivaki Specialist Services aided the brand in executing a nation-wide campaign.

Ireo builds a clutter breaking campaign

In Campaigns By Bhawana Anand - September 27, 2013

Cashing in on the dictum:'The Bigger the Better', Ireo creates a large-scale Out-of-Home campaign for their new project named'The Corridors'. The simple yet innovative OOH campaign was designed by OOH agency Milestone Brandcom. Here's a look.

Fancy OOH campaign for Stylish Vespa Scooters

In OOH News By VJ Media Bureau - September 26, 2013

To capture the youth audience, Vespa Scooters leveraged the OOH medium in a stylish way with the help of Percept Out-Of-Home agency.

OAP aims at 360 degree positioning

In OOH News By Nabamita Chatterjee - September 04, 2013

The agency aims to expand their services further with networks in cities like Guwahati, Bhubaneswar and outside the country with Bangladesh in the near future.

Mediascope Publicitas OOH enters Delhi with mall rights

In OOH News By VJ Media Bureau - August 08, 2013

The OOH agency won the sole marketing rights for all media formats available at two prominent malls