UP talks OOH, in depth and in style

In OOH News By VJ Media Bureau - November 18, 2013

Organized by VJ Media Works, the event brought all the important stake holders of the OOH industry, such as Authorities, Brands, Agencies and Media Owners, on a single platform to discuss and sort out existing issues in the OOH industry in the state.

'Agencies can facilitate collective growth'

In Viewpoints By M4G Bureau - November 18, 2013

In Tier II and tier III cities, dealing directly with brands might be the general norm among media owners. But Raj Mohanty, VP, Kinetic India highlighted the role agencies can play in the OOH industry at the'UP Talks OOH' event held in Lucknow on November 15, 2013.

UP Talks OOH: Jagran - Outdoor Matters

In OOH News By VJ Media Bureau - November 13, 2013

The outdoor advertising medium has always been used extensively in communicating Jagran's brand imagery in the country. At the UP Talks OOH event organised by VJ Media Works to be held on November 15, 2013 in Lucknow, Vinod Shrivastava, GM - Brand Development, Jagran Group shares his views on the brand's overall experience of the OOH market in Uttar Pradesh and the way forward.

UP Talks OOH: 'How agencies can add value to media owners' business'

In OOH News By VJ Media Bureau - November 12, 2013

Agencies and media owners have their own dynamics that work at different levels in the OOH industry. For a win-win situation both need to add value to the other. Raj Mohanty, Vice President Kinetic India, will talk on the role of agencies at the UP Talks OOH event organized by VJ Media Works on November 15th in Lucknow.

'Need standardised rates'

In Viewpoints By M4G Bureau - November 11, 2013

Vikram Mansukhani, Area Business Manager, Tanishq, on the challenges involved in executing an OOH campaign in a market like UP.

Outdoor Media Integrated is now Laqshya Solutions

In OOH News By Nabamita Chatterjee - November 07, 2013

The new name has been created to bring about better synergy among the various group divisions and OMI too will be able to get inherent advantage of Brand Laqshya.

'India is big on adopting new technologies'

In Viewpoints By M4G Bureau - October 29, 2013

Gunjan Sahni, Category Manager - Asia Pacific & Japan, Hewlett Packard was in India recently and Outdoor Asia caught up with him for a chat that discussed, among other things, India's performance in large format printing in comparison with rest of the Asia-Pacific countries, collaborating with clients to ensure maximum productivity, and more. Read on.

'Need digital alternatives'

In Viewpoints By M4G Bureau - October 29, 2013

Bharath Ganapathi, General Manager, Corporate - The Hindu on why more alternatives need to be explored in the OOH medium.

Reliance's illuminating presence in MP

In Campaigns By Bhawana Anand - October 24, 2013

Festivals are one the best channels for a brand to strike a chord with the TG using the Outdoor media. The latest to have followed this approach is Reliance Communications which has effectively leveraged the Navratri Garba festival in MP by making an illuminating presence on the OOH medium across the state.

Laqshya Connect to focus on experiential marketing

In OOH News By VJ Media Bureau - October 23, 2013

Launched by the Laqshya Media Group, the new division, Laqshya Connect, will work to create experiences that activate brands, business and consumers through engagement and interaction.