Sahara Q Shop creates high decibel visibility

In Campaigns By Bhawana Anand - December 02, 2013

In association with Apex Integrated Marketing agency, Sahara Q Shop executed a 3D campaign to highlight their recent venture into Consumer Durables & Kitchen Appliances. The campaign was visible in 52 cities across West, North & East. Outdoor Asia digs into the facts of the campaign.

Airtel, Google promote free cyber zones at CCD outlets

In OOH News By VJ Media Bureau - November 29, 2013

The brands have leveraged the popularity of coffee shops as youth hangouts to promote Free Internet Zone.

MINI salute with max visibility

In Digital OOH By Bhawana Anand - November 25, 2013

MINI, the international car brand rolled out a digital OOH campaign, not to sell, but to simply make their customers feel extraordinarily special. International agency iris Worldwide, managed the campaign. Here's a look.

Racold promotes hot water bath on OOH

In OOH News By VJ Media Bureau - November 21, 2013

Water heater Brand Racold Thermo along with agency OAP highlight the benefits of hot water bath innovatively on the outdoor media.

'Use new products and services to get innovative'

In OOH News By Bhawana Anand - November 18, 2013

Ambika Misra, Executive Director, Ambalika Institute of Management & Technology, Lucknow, talked about some innovative possibilities with the OOH media using new products and services at the'UP Talks OOH' event.

UP talks OOH, in depth and in style

In OOH News By VJ Media Bureau - November 18, 2013

Organized by VJ Media Works, the event brought all the important stake holders of the OOH industry, such as Authorities, Brands, Agencies and Media Owners, on a single platform to discuss and sort out existing issues in the OOH industry in the state.

'Agencies can facilitate collective growth'

In Viewpoints By M4G Bureau - November 18, 2013

In Tier II and tier III cities, dealing directly with brands might be the general norm among media owners. But Raj Mohanty, VP, Kinetic India highlighted the role agencies can play in the OOH industry at the'UP Talks OOH' event held in Lucknow on November 15, 2013.

UP Talks OOH: Jagran - Outdoor Matters

In OOH News By VJ Media Bureau - November 13, 2013

The outdoor advertising medium has always been used extensively in communicating Jagran's brand imagery in the country. At the UP Talks OOH event organised by VJ Media Works to be held on November 15, 2013 in Lucknow, Vinod Shrivastava, GM - Brand Development, Jagran Group shares his views on the brand's overall experience of the OOH market in Uttar Pradesh and the way forward.

UP Talks OOH: 'How agencies can add value to media owners' business'

In OOH News By VJ Media Bureau - November 12, 2013

Agencies and media owners have their own dynamics that work at different levels in the OOH industry. For a win-win situation both need to add value to the other. Raj Mohanty, Vice President Kinetic India, will talk on the role of agencies at the UP Talks OOH event organized by VJ Media Works on November 15th in Lucknow.

'Need standardised rates'

In Viewpoints By M4G Bureau - November 11, 2013

Vikram Mansukhani, Area Business Manager, Tanishq, on the challenges involved in executing an OOH campaign in a market like UP.