Results For "Advertising"
1766 News Found
Brands advertising in UP are hesitant about digital media
In OOH News By Satarupa Chakraborty - October 19, 2015
Although digital is posing as stiff competition to static media, the viability of LED screens in Indian towns and cities are still in questions, where location, eyeballs and infrastructures will decide the fate of digitalization of OOH space in India.
Scarcity of OOH formats leads to limited exposure: Vinkoo Chakraborty
In OOH News By Satarupa Chakraborty - October 14, 2015
According to Vinkoo, a promising market like UP can grow extensively in outdoor advertising if only formats and aesthetics are improved along with certain monitoring systems and regulations in place.
Third edition of UP Talks OOH kicks off in Lucknow today
In OOH News By VJ Media Bureau - October 09, 2015
With approximately 150 delegates coming to make the conference a success, UP Talks OOH saw maximum registration from outdoor giants and professionals from all over the state.
UP Govt goes outdoor in Mumbai to promote its progress
In OOH News By Satarupa Chakraborty - September 28, 2015
UP Government's outdoor campaigns in Mumbai accounts the state's infrastructural growth in order to attract industrial interest.
Cougar Motorsport takes the OOH route to promote RFC India
In Campaigns By Satarupa Chakraborty - September 21, 2015
The mobile vans were bunched together and parked on the outskirts of the various towns and at the event venue.
We spend Rs 100 cr from our advertising budget for outdoor: DAVP
In Viewpoints By M4G Bureau - August 31, 2015
DAVP receives an approximate budget of INR 1500 crores, out of which INR 100 crores is spent on outdoor advertizing. The maximum goes towards newspaper advertising followed by TV and radio, while the rest is allocated for outdoor campaigns.
AAAI & IOAA sign joint agreement to streamline OOH business
In OOH News By VJ Media Bureau - August 28, 2015
The overall objective is to help the outdoor advertising industry in India to grow in an organized and regulated fashion, to ensure that proper systems and processes are followed, timelines adhered to and commitments honored on both sides.
OOH Advertising revenue in US goes up by 3.8% in Q2 2015
In OOH News By VJ Media Bureau - August 20, 2015
According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.
'Railway media ensures maximum consumer connect for advertising brands'
In Viewpoints By M4G Bureau - August 11, 2015
Srishti Communications holds ad rights on railway media in a large number of cities. S Kumar, Founder and Managing Director of the firm, believes that advertising brands will profit the most by using railway media to connect with a wide cross-section of people. Kumar shares his views in an interview to Rajiv Raghunath. Edited excerpts:
Unauthorised OOH media in India -- Learning to live with it!
In Viewpoints By M4G Bureau - August 07, 2015
Noomi Mehta, Managing Director, Selvel One, lays bare his thoughts on the innards of outdoor advertising business