Atmosphere taking large strides with OOH streaming service

In OOH News By M4G Bureau - February 24, 2023

The US-based company recently received a fresh round of funding

Atmosphere engages SpringServe to power pDOOH campaigns

In Digital OOH By M4G Bureau - July 28, 2022

Atmosphere will leverage SpringServe’s ad serving technology to deliver high quality video ad experiences in public spaces

UK’s Ocean Outdoor brings Wimbledon to its full motion network

In Digital OOH By Rajiv Raghunath - June 28, 2022

Director of Ocean Labs Catherine Morgan says: “By bringing SW19 to W12, visitors to Westfield London will be able to soak up the atmosphere and action of The Championships as it happens.”

‘Now is the best time to include OOH as part of the media mix’

In OOH News By - February 21, 2022

With signs of enhanced consumer confidence, higher marketing spends and improved mobility, it is indeed a good time to leverage OOH as an advertising medium for enhanced brand presence across markets, writes Divya Jyoti, Business Head – North, The Brand Sigma.

PETA makes a strong case for adoption of stray animals

In Campaigns By M4G Bureau - September 07, 2021

Partners The Media Ant to run a 6-city campaign.

Equal treatment is a fair demand, call out Bengaluru outdoor media owners reeling under the ban

In OOH News By Rajiv Raghunath - June 08, 2021

If hoardings could be permitted atop public conveniences, then why there is a restraint on 1,800 legal hoardings, ask media owners who are speaking in one voice to ‘Save Outdoor Advertising Industry Bangalore’

Ministry of Electronics and Information Technology’s Republic Day Tableau 2021 conceptualised & designed by ITW Playworx

In OOH News By M4G Bureau - January 27, 2021

The 3D tableau is based on the theme of Digital India & AatmaNirbhar Bharat

Difficult execution but impactful outcome: PETA India

In OOH News By Bhawana Anand - August 31, 2020

People for the Ethical Treatment of Animals (PETA) India continues to believe in the long association with OOH media that has helped them in conveying their message to the target audience and thereby achieving positive outcomes

Bobble AI & Trapyz evaluate visitation trends across India amidst Covid19

In Research By M4G Bureau - July 07, 2020

Hospitals and ATMs emerge as the most visited sub-categories and Pune registered 530% increase in visits during first phase of lockdown

Indian Railways installs first ‘Automated Ticket Checking & Managing Access’ machine under NFR scheme

In OOH News By M4G Bureau - June 18, 2020

The ATMA machine has been introduced at Nagpur station under the NINFRIS policy offering direct engagement with passengers