Google Brand Studio wins Platinum OBIE Award for ‘Most Searched Campaign’

In OOH News By Rajiv Raghunath - May 25, 2021

58 Awards were given away in the 79th Annual OBIE Awards virtual show; 2021 OAAA/Geopath OOH Conference sessions begin today.

OAAA introduces new guidelines for OOH metrics, sets a more refined OTS as core metric for measurement

In OOH News By Rajiv Raghunath - May 19, 2021

The proposed framework addresses advertiser's growing need for increased transparency and a more dynamic measurement system for OOH campaigns.

‘Highlight the true potential of the medium’

In OOH News By Bhawana Anand - October 15, 2020

Chris Jeyes, Sr. Media Specialist – Jaguar Land Rover shared his thoughts on ‘Speed, Agility, and the Power of DOOH’ at the DPAA Video Everywhere Summit 2020

CEN Media Group embraces Ultraleap touchless solutions for DOOH cinema network

In Digital OOH By Rajiv Raghunath - June 18, 2020

As cinemas reopen and respond to life post-COVID-19, the touchless technology will allow brands to continue to engage with consumers in a safe and responsible way

The People’s Moon to rise on Piccadilly Lights

In Digital OOH By M4G Bureau - July 19, 2019

The historic Apollo 11 mission will be showcased with a visual spectacle, combining user generated visuals provided by the public and a historical film sequence created by The People’s Moon

Transit media can come alive with design interventions

In Gallery By - March 18, 2019

Michael Foley, Founder of Foley Designs, highlighted the need to re-imagine transit media design to make the medium much more powerful in his talk at the 1st Transit Media Talks Conference

Transit media can come alive with design interventions

In OOH News By M4G Bureau - March 07, 2019

Michael Foley, Founder of Foley Designs, highlighted the need to re-imagine transit media design to make the medium much more powerful in his talk at the 1st Transit Media Talks Conference

Innovation designs for next gen transit media to be discussed at 1st Transit Media Talks

In OOH News By M4G Bureau - February 14, 2019

A session on the theme of ‘How innovative designs can give transit media the nextgen look’ will be addressed by Michael Foley, Founder of Foley Designs

Tech-savvy OOH outperforms other traditional media

In Research By M4G Bureau - February 01, 2019

A Magna report, among other findings, says that OOH is the only traditional format that has experienced consistent growth in global advertising sales in the last ten years

Ocean to beam Wimbledon Finals matches live on its new full motion screen in Westfield Square

In Digital OOH By Rajiv Raghunath - June 28, 2018

Ocean Outdoor has agreed a partnership with the All England Lawn Tennis Club (AELTC) which will see highlights from Wimbledon shown across Ocean’s full motion large format screen portfolio.