Results For "AEL"
34 News Found
OOH metrics, disruptive thinking, Amul’s relationship with OOH
In OOH News By M4G Bureau - July 30, 2023
The second half of Day 2 at OAC 2023 saw some inspirational talks with a series of inspiring presentations by industry veterans.
‘Campaign delivery matters’
In Viewpoints By Rajiv Raghunath - July 14, 2023
Michael Steinberg, Chief Revenue Officer of US-based StreetMetrics throws light on measurement metrics for moving media, and key factors contributing to greater market acceptance of their offerings, in an interview with Rajiv Raghunath. Edited excerpts:
StreetMetrics CRO Michael Steinberg to address Outdoor Advertising Convention 2023 in Delhi
In OOH News By M4G Bureau - June 19, 2023
US-based StreetMetrics is a forerunner in the area of measuring moving OOH media.
Vistar Media launches ad design studio to reimagine creative for DOOH
In Digital OOH By M4G Bureau - June 07, 2023
Vistar Studio provides creative services globally to support advanced programmatic campaigns.
Kre8 Media expands partnership with StreetMetrics for mobile billboard measurement
In Digital OOH By Rajiv Raghunath - March 16, 2023
“Through the StreetMetrics platform, we know our engaging and highly visual custom mobile billboard solutions directly affect consumer decisions and behaviours,” says Shaun Habibian, owner of Kre8 Media Outdoor Advertising
Atmosphere engages SpringServe to power pDOOH campaigns
In Digital OOH By M4G Bureau - July 28, 2022
Atmosphere will leverage SpringServe’s ad serving technology to deliver high quality video ad experiences in public spaces
US-based Neustar partners Captivate to transform DOOH with advanced audience segmentation, targeting
In Digital OOH By Rajiv Raghunath - April 20, 2022
Brands and agencies can now more effectively leverage Neustar’s leading identity resolution and consumer data assets to improve marketing outcomes
AMI Entertainment CEO Michael Maas joins Broadsign’s Board of Directors
In OOH News By Rajiv Raghunath - January 12, 2022
Michael Maas brings a wealth of knowledge to Broadsign, with experience spanning advanced computing, M&A, marketing and communications, and OOH advertising via AMI’s global network of OOH inventory spanning 30,000 locations
Market trends point to bright future for retail media networks: Expert panel
In OOH News By M4G Bureau - August 19, 2021
Market trends point to bright future for retail media networks: Expert panel.
Vistar Media secures $30mn Series B Investment from Lamar
In OOH News By Rajiv Raghunath - July 13, 2021
Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines.