Results For "ABB"
41 News Found
Times OOH showcases biz at DND Flyway, Delhi Metro Violet Line, Yamuna Expressway
In OOH News By Bhawana Anand - October 01, 2014
The event also highlighted several interesting packages related to these marquee properties in Delhi NCR
'We will see new advertisers using OOH medium'
In Viewpoints By M4G Bureau - July 22, 2014
In May this year Pakistan Advertisers Society (PAS) exclusively endorsed Measuring OOH Visibility & Exposure (MOVE), a Pakistan-based media marketing and research company, to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi. Qamar Abbas, Executive Director, Pakistan Advertisers Society (PAS), talks about the new initiative in conversation with Rajiv Raghunath of Outdoor Asia. Abbas as over 15 years of professional experience with proven track record in setting up new ventures, securing profitable growth, establishing new streams of revenue and regulatory policy making. He has had a hand in executing some of the milestone media initiatives in Pakistan like Television Audience Measurement, Consumer Multimedia Index and the industry's most prestigious Advertising Effectiveness Awards. Edited excerpts of the interview:
Engagement is key to effective OOH advertising: Brand leaders
In OOH News By Bhawana Anand - July 15, 2014
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands. On the other side, there are expectations from the existing and potential advertisers that the industry should overhaul its practices, enhance the service quality, introduce new and innovative media assets, and offer a more enriching customer experience.
Hanneli Slabber to speak on'Outdoor Media - How it works for my brand' at OAC 2014
In OOH News By VJ Media Bureau - June 18, 2014
As Country Manager for South African Tourism in India, Slabber markets South African destinations to Indian audiences
OAC 2014: The countdown has begun
In OOH News By VJ Media Bureau - June 13, 2014
The Convention will be a singular opportunity for industry leaders and professionals to assess the current market trends, advertiser demands and pain points, innovations, new technologies and best practices, as well as address issues linked with policy matters and industry practices
eBay goes all out in Mumbai
In OOH News By Bhawana Anand - February 26, 2014
The ecommerce portal targets busy office goers with a ground activation to create awareness and engagement around the '9 Hour Delivery' service in Mumbai.
Kolkata cheers for KKR with digital interactivity
In OOH News By Nabamita Chatterjee - February 25, 2014
The live interaction at outdoor grabbed numerous eyeballs and helped hitting the specific TG of KKR
O&M might skip Goafest
In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - February 19, 2014
Ogilvy & Mather (O&M), India's largest advertising agency, is yet to decide on participating in this year's Goafest.
Dettol's new awareness partner: Dabbawalas!
In OOH News By VJ Media Bureau - December 19, 2013
The brand ties up with Mumbai's Dabbawalas to reach out to 10,000 households with product samples planted in lunchboxes and combined it with an awareness information drive.
DDB MudraMax bags South African Tourism account
In OOH News By VJ Media Bureau - December 04, 2013
The partnership will include innovative and exciting outdoor, cinema and TVC campaigns to position South Africa as the most preferred destination among potential Indian travellers.