OOH Solutions
Sun Sign & Technologies introduces Starflex PVC free media
By Bhawana Anand - November 23, 2017
This material has been rolled out in the Indian market for testing to check its application and sustainability, with particular focus on the Raipur market where the state government has called for a ban on PVC flex
‘As demand for green printing picks up, costs are bound to come down’
By Bhawana Anand - November 22, 2017
Naresh Kumar Dasari, MD of Macro Media Digital Imaging and Bhagwath Prasad, MD of Printech Digital advocated the reasons for OOH to go green, in their joint presentation at the Delhi NCR Talks OOH Conference held in Gurugram
IOAA initiates separate chapter for large format digital printers
By Rajiv Raghunath - November 20, 2017
At the inaugural meeting in support of this initiative, conducted in New Delhi on November 16, IOAA underlined the criticality of putting in place a dedicated vertical chapter helps the digital printers in dealing with issues relating to regulatory mandates, GST provisions, among others
Roop Sign & Graphics installs Efi VUTEk LX3 Pro 10 color LED UV inkjet printer
By M4G Bureau - November 10, 2017
Installed by Arrow Digital, the Efi-Vutek LX3 Pro Production Level LED Printer features energy-efficient, “cool cure” LED curing technology that requires much lesser heat than other UV or latex inkjet printers. The 3.2-meter-wide inkjet production device also offers an extended-gamut ink set
Fujifilm India launches Uvistar Hybrid 320 superwide UV printer
By Amaan Kazmi - November 09, 2017
Uvistar Hybrid 320 is designed to build on Fujifilm’s position as one of the leaders in the super wide format market, providing printers with high quality, flexible and productive wide format inkjet technology
Pickcel aims to grow digital signage market with cloud solutions
By Amaan Kazmi - November 06, 2017
The Bengaluru-based tech firm sees consolidation of display screens on a platform, higher interactivity, contextual & relevant advertisement, engaging real time content as key to DOOH growth
RadioLocus augmenting OOH audience density monitoring
By Amaan Kazmi - November 03, 2017
Along with the traditional techniques of surveys and forms, RadioLocus measures visitor density, visitor routes, visitor engagement across media points
UK’s Exterion Media adds geo-targeted messaging on London buses
By M4G Bureau - October 27, 2017
The firm has partnered with OoH media specialist Talon, to unveil the first phase of new digital buses in London. Google is the first to run a campaign that displays geo-targeted messages on the digital screens, to audiences across the city
Bottle-crushing units that can serve as advertising media
By Amaan Kazmi - October 26, 2017
These units exemplify the opportunity for combining social entrepreneurship with OOH advertising
NY-based Horizon Media launches audience targeting platform AMP
By M4G Bureau - October 17, 2017
AMP's revolutionary technology generates sophisticated data visualisations that enable strategists to more quickly evaluate and make better informed decisions that optimize placements for both traditional and Digital OOH placements
