Rajkot MC invites bids for ad displays on large format LED screens

The Rajkot Municipal Corporation (RMC) has floated tenders inviting bids for booking time slots for display of commercial content on 35 large format LED screens across the city. The LED screens, part of the Rajkot eye-way project, the pan-city network of CCTV surveillance and sensors, are of varying dimensions, from 14.7ft x 5.24ft to 10.5ft x 7.34ft. 

Rajkot Municipal Commissioner Amit Arora was quoted in a report by The Indian Express as saying: “We have proposed to sell packages of 30 minutes, containing 20 minutes of advertisement and 10 minutes of public awareness campaign messages. We will sell the advertising rights to advertising agencies with an aim to earn some revenue from these assets.”

So far, the screens were used only for dissemination of public messages, but hereon the urban local body plans to attract commercial ad displays on the screens. The highest bidder will submit the content he or she wishes to display on the screens and the RMC control-room will flash them for 20 minutes followed by a 10-minute of government content.

The Rajkot Eye-way project network has 970 CCTV cameras, including automatic number recognition cameras and night vision cameras, 20 environment sensors and 140 wi-fi hotspots installed at 13 locations in the city providing a fixed amount of free data to the public.