The tender contains advertising rights for 78 static unipoles
Both national and regional brands occupy vantage positions on the city’s OOH landscape
“The Gujarat OOH industry is doing extremely well," affirms Abhijit Sengupta, CEO of OAP Mediatech, while adding that the ad regulatory environment needs to be more...
Major Gujarat cities stand out for their significant purchasing power and economic activity, states Jayesh Yagnik, CEO, MOMS Outdoor as he shares his perspective on the...
The campaign has been executed in multiple cities including Ahmedabad, Vadodara, Surat, Rajkot, Mehsana, Surendranagar, Gandhinagar, Bhavnagar, Bharuch, Palanpur, Vapi, and Jamnagar
The tenders are for the advertisement rights of hoardings and kiosks on lightning poles in the city of Rajkot.
The multi-city campaign was rolled out on multiple formats – from billboards, large format digital screens to cricket ground periphery boards.
The 20-city campaign was executed by top OOH agency GLO - Out of Home Division of Lodestar Universal McCann, using innovations & multiple formats
The campaign urges cine-goers to bring family back to the cinemas
The brand is also focussing on year-end sale promotions
