By MunmunSaha - October 24, 2013

RoshanSpace Brandcom has positioned billboards across Mumbai to initiate a conversation with thought provoking and catchy lines and questions.

By Nabamita Chatterjee - October 23, 2013

Each facia of the gantry is about 50 feet x8 feet which can accommodate four brand campaigns at a time.

By Nabamita Chatterjee - October 23, 2013

This OOH display option gives the brand a larger-than-life effect.

By VJ Media Bureau - October 23, 2013

Launched by the Laqshya Media Group, the new division, Laqshya Connect, will work to create experiences that activate brands, business and consumers through engagement and interaction.

By Bhawana Anand - October 22, 2013

It has been hailed as the next big thing in terms of OOH locations to capture the TG. But the Metro in many places has yet to really emerge as the must-go destination for brands in the context of OOH advertising. Are the brands simply being cynical or is there a serious flaw with the media available here? Outdoor Asia probes the reasons behind this by talking to different media concessioners who are dealing with this property.

By VJ Media Bureau - October 21, 2013

The outdoor activity attracted more than 1,200 participants in Bengaluru.

By Nabamita Chatterjee - October 18, 2013

The brand has covered some key cities in the East and used about 120 sites for the new OOH campaign that promotes the entertainment options available on Videocon's D2H service.

By VJ Media Bureau - October 16, 2013

With more than 5,000 pole kiosks, Sujal Advertisers creates dominance in the city.

By VJ Media Bureau - October 15, 2013

Nicholas will be operating from Europe to drive revenues for Times Innovative Media (TIM) and TIM Delhi Airport Advertising (TIMDAA)

By Nabamita Chatterjee - October 11, 2013

The larger-than-life'Dhaki' installation art was created on a moving canter which travelled through major locations in the city.