Contracts & Investments
Sujal Advertisers wins pole kiosk rights
With more than 5,000 pole kiosks, Sujal Advertisers creates dominance in the city.
Sujal Advertisers, a Vadodara based media owner, has acquired exclusive rights for Pole Kiosk format of the entire city. More than 5,000 pole kiosk have been awarded under the tender for the duration of 5 years. The tender is issued by Vadodra Mahanagar Seva Sadan. There were total two bidders involved, out of which Sujal Advertisers won the tender.
The company is planning to make them backlit to make them more appealing. Also, the company will sell them stretch-wise. The advertisers’ initial response has been overwhelming as within duration of 3 days around 2000 pole kiosks have been sold.
“The pole kiosk format has a continuous reminding capability unlike other formats. It creates huge impact as they are on eye-level which makes a direct contact with the audience. Also audiences never miss out the message, if they are taken in a stretch. All these advantages of this format surely hike the mileage for the advertiser. We are very happy with the tender, said Paresh Shah, Chairman & MD, Sujal Advertisers.
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