Times OOH wins advertising rights for Yamuna Expressway

Times Innovative Media Ltd (TIM) won the contract for advertising rights at the Yamuna Expressway. Jaypee Infratech Ltd (JIL) issued the letter of award for advertising contract to Times OOH. JIL awarded the exclusive contract for the sites at Yamuna Expressway for advertising on DBFOT (Design, Built, Finance, Operate & Transfer) basis. The contract is for a period of 10 years and covers more than 642 display sites.
 
Yamuna Expressway is India’s longest (165 km long) access-controlled, six lane (extendable to eight lanes) expressway, connecting Greater Noida with Agra. The Yamuna Expressway connects two important destinations of National and International importance and high potential to generate traffic and economic development – National Capital Delhi and tourist centre Agra.
 
“We are delighted to win the contract for advertising rights at the Yamuna Expressway. This state-of-the-art infrastructural corridor compares with India’s best expressways because of its aesthetics and technology. We will collaborate with Jaypee Infratech Ltd. to create stunning landmark OOH spaces along this corridor which will enhance the landscape multifold. We also look forward to offering brand advertisers a one-of-a-kind pedestal to reach affluent audiences – national as well as international, given the strategic connectivity the Expressway offers to Agra – a global tourism destination, said Sunder Hemrajani, MD, Times Innovative Media Ltd.
 
‘We are happy to engage Times OOH for providing advertising opportunities at the Yamuna Expressway. Times OOH has rich experience in handling the niche out- of-home advertising segment and we are sure that corporates will take advantage of this opportunity to promote their brands, said Sameer Gaur, Jnt MD, Jaypee Infratech Ltd.