Contracts & Investments

Pioneer introduces innovative gantry in Kolkata

Each facia of the gantry is about 50 feet x8 feet which can accommodate four brand campaigns at a time.

Published

October 23, 2013

Pioneer Publicity Corporation recently installed a flyover gantry introducing a novel outdoor media format on the A.J.C. Bose Road Flyover in Kolkata under the tender they won from HRBC (Hooghly River Bridge Commissioners). Each facia of the gantry is about 50 feet x8 feet which can accommodate four brand campaigns at a time utilizing the whole area.

“We have installed this gantry during the Durga Puja and another is also is in the execution stage. Pioneer had won the maximum number of OOH media formats under that particular tender and has acquired pole kiosks, flyover pillars in Park Street, Khidirpore and such in the city. This is for the first time that we have introduced this type of gantry on the bridge which is made of Crash Barrier without any foundation below and it is certified by structural engineers as well. The structure is sturdy having proper infrastructure for illumination and can withstand the Norwesters (heavy cyclonic rains and winds specific to the region) and other rough climatic conditions of West Bengal, informs Sanjiv Lall, CEO, Pioneer Publicity Corporation.