Innovative outdoor display permitted at Rapid Metro, Gurgaon

For the first time Hon’ble High Court of Punjab & Haryana has given clearance for the display of innovative outdoor advertisements on The Rapid Metro, Gurgaon. The rapid metro will be allowed to have innovative display opportunities for the brands and the innovative advertisements will be placed at premium stretches of Gurgaon which is going to be beneficial for the brand marketers and as well for the metro, in terms of monetary value and visibility.

The rapid metro has already initiated unique ways of branding such as stations name branding, and this will also be one of the profitable venture for the metro. Rapid Metro Media properties are expecting to increase media investments in Gurgaon which will help the market size grow by another 20-25%. The Gurgaon advertising market size is expected to touch 150 crores per annum by EOY 2014.

The rapid metro already offers various advertising opportunities for display like train wrap, pillar wraps, video ad films on LED screens, high quality tri-vision, regular wall wraps and station branding. Thus, when as per various other state governments’ outdoor advertising rules and regulations, innovative advertising is considered as a hindrance to traffic, the Government of Pujnab & Haryana has walked an extra mile by giving clearance to introduce such novel initiatives in Gurgaon.