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OOH News

R D Outdoor Media acquires display rights at Allahabad Railway Station
R D Outdoor Media acquires display rights at Allahabad Railway Station

By VJ Media Bureau - May 28, 2014

The station is the one of the largest railway junctions in the country, falling on the busy Howrah-Delhi main line and Howrah-Allahabad-Mumbai line

SelvelNext wows Kolkata audience with brilliant projection on'Narzul Tirtha'
SelvelNext wows Kolkata audience with brilliant projection on'Narzul Tirtha'

By Nabamita Chatterjee - May 28, 2014

SelvelNext maintains the projection can be done on any platform, thus serving as an alternative OOH medium

psLIVE rolls out SCA's'Tempo Smart Foodie' campaigns in Kerala, Mumbai
psLIVE rolls out SCA's'Tempo Smart Foodie' campaigns in Kerala, Mumbai

By Nabamita Chatterjee - May 27, 2014

The experiential marketing campaign was directed at building people's awareness of the use of SCA's hygiene products like hand sanitiser and hanky tissues

Bright Outdoor generates massive visibility for Big Magic in Mumbai
Bright Outdoor generates massive visibility for Big Magic in Mumbai

By VJ Media Bureau - May 27, 2014

The OOH firm focused on high congregation points in the city

Jagran Solutions bags 4 metals at WOW Awards
Jagran Solutions bags 4 metals at WOW Awards

By VJ Media Bureau - May 27, 2014

The entries were graded across four criteria: Concept, Activity, Amplification and Results

Non-Metro Airports: Potentially Capable of Attracting More Brands
Non-Metro Airports: Potentially Capable of Attracting More Brands

By - May 26, 2014

As domestic and international traffic increases at key Tier II airports, a great number of advertising brands are likely to mark their presence in this OOH landscape

Pakistan Advertisers Society initiates development of OOH audience currency
Pakistan Advertisers Society initiates development of OOH audience currency

By VJ Media Bureau - May 23, 2014

The apex body has engaged media marketing & research firm MOVE to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi

2nd lot: Blue Dreamz highest bidder for 2 more hoarding clusters in Kolkata, Sampark & View Finder top bidder for 1 cluster each
2nd lot: Blue Dreamz highest bidder for 2 more hoarding clusters in Kolkata, Sampark & View Finder top bidder for 1 cluster each

By Nabamita Chatterjee - May 22, 2014

The Kolkata Municipal Corporation is expected to generate revenues of Rs 29.60 crore from the 8 clusters of roadside hoardings

Laqshya Media Group brings on board Sai Nagesh with dual roles
Laqshya Media Group brings on board Sai Nagesh with dual roles

By Bhawana Anand - May 22, 2014

Sai Nagesh takes over as CEO of Laqshya Advertising & CSO of Laqshya Media Group

Blue Dreamz highest bidder for 3 hoarding clusters in Kolkata, Arun Sign top bidder for 1 cluster
Blue Dreamz highest bidder for 3 hoarding clusters in Kolkata, Arun Sign top bidder for 1 cluster

By Nabamita Chatterjee - May 21, 2014

The Kolkata Municipal Corporation is expected to nearly double its revenues through the open bidding route for road side hoardings in the city

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