IGI Terminals wins Bronze in Transportation Category
By VJ Media Bureau - April 04, 2013
Apex Award 2013 at Digital Signage Expo awarded IGI Terminals with Bronze award
Uni Wash captures audience with simple yet relevant message
By Bhawana Anand - April 03, 2013
Pioneer Publicity makes Uni Wash visible across Delhi, Punjab and Haryana through the OOH medium.
Adille Sumariwalla steps out of Clear Channel
By VJ Media Bureau - April 03, 2013
After 8 years, Adille Sumariwalla has decided to move on and has put in his papers at Clear Channel.
Jagran Engage strengthens position in UP, acquires new properties
By Bhawana Anand - April 02, 2013
A division of JPL, Jagran Engage, is making their footholds even stronger in II Tier cities
Sony Xperia hits Kolkata through OOH route
By Nabamita Chatterjee - April 02, 2013
The brand connects with their target group through large facades involving the billboard format
Maha Kumbh! Maha Opportunity!
By Reena Mehta (with inputs from Bhawana Anand) - April 01, 2013
From the lens of an advertiser MahaKumbh Mela is one of its kind opportunity. This year we witnessed innovative interjection coupled with the regular outdoor campaigns as the new flavor of advertising at Kumbh.
OOH culture at the malls of Kolkata
By Nabamita Chatterjee - March 25, 2013
With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario of the malls in the'City of Joy.'
OOH: The reminder media under review
By Nabamita Chatterjee - March 23, 2013
Out-of-home industry expects to leverage exponential growth in 2013-14. Here lies a comparative account on the sector to understand the opportunities and loop holes which needs to be fulfilled this year.
Snow City promotes through a road show
By Nameeta Renchi - March 21, 2013
CashurDrive executed a road show to promote Snow City, by using 100 Easy Cabs in Bangalore.
Danone B'lue box reaches colleges & corporate parks
By Bhawana Anand - March 19, 2013
The activity was mainly targeted at youth and was piloted at National College in Mumbai recently.