OOH News
Budget 2014-15: Focus on physical infrastructure projects will create new OOH assets
By Rajiv Raghunath - July 11, 2014
FM has proposed Rs 100 cr for Metro projects in Ahmedabad & Lucknow, development of airports in Tier I & II cities, and urban renewal plans which will spur city beautification projects
TIMDAA ties up with iGyaan for content
By Bhawana Anand - July 10, 2014
iGyaan will provide real-time tech updates and HD videos
OAC 2014: Team Sapphire wears the crown of'Young Outdoorians'
By VJ Media Bureau - July 10, 2014
OAC 2014 gave emerging outdoor professionals the opportunity to showcase their media planning skills for the FMCG industry through a unique'Young Outdoorians' contest
Global OOH trends have a bearing on Indian OOH business: Chris O'Donnell
By VJ Media Bureau - July 09, 2014
6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and (vi) Technology in Planning (including new ways of measurement)
Address specific needs of high-end brands, say luxury brand custodians & experts
By VJ Media Bureau - July 08, 2014
Ruchita Sharma, Head Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager - Zoya, Titan Company Limited, talk about how luxury brands can leverage OOH to build a domineering brand presence
Digitisation, standardisation, collaboration key to growth: Nabendu Bhattacharyya
By VJ Media Bureau - July 08, 2014
Indian OOH industry should look to leverage the new technologies to forge ahead in business, says Bhattacharyya
Work on big ideas to build strong brand identity in the outdoor: Rahul DaCunha
By VJ Media Bureau - July 08, 2014
Recognise and reward good creativity in the outdoor space, says DaCunha
OOH is much more than hoardings: Sudeep Narayan
By VJ Media Bureau - July 08, 2014
Sudeep Narayan, Marketing & PR Director, Volvo Auto India, says that some PR around an OOH campaign could prove to be very useful to brands
Delhi Metro should extend exclusive, long-term ad rights: Industry leaders
By VJ Media Bureau - July 08, 2014
DMRC is preparing the ground for consolidation of OOH business in the Metro space, and is likely to give out ad rights for periods up to 10 years
OOH offers immense scope for innovation: Madhu S Datta
By VJ Media Bureau - July 08, 2014
Madhu S Datta, Chief - Marketing, Pantaloons Fashion & Retail Ltd, points out that brand custodians need to understand that the OOH medium is not limited to hoardings
