OOH News
Creating A Larger OOH Canvas: Opportunities & Challenges
By Nabamita Chatterjee - July 18, 2014
Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These brands have mainly used outdoor media like billboards to reach out to their target audiences. However, with new formats entering the OOH space, including digital formats, many other category advertisers are likely to go in for wide-scale OOH advertising.
Digital OOH: Sizing up the big picture
By Nabamita Chatterjee - July 16, 2014
DOOH has the makings to make it big, say industry leaders
Vodafone regales pilgrims during Rath Yatra in Puri
By Nabamita Chatterjee - July 15, 2014
The telecom major organised various entertainment and welfare activities to engage with lakhs of people congregated for the Rath Yatra
Engagement is key to effective OOH advertising: Brand leaders
By Bhawana Anand - July 15, 2014
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands. On the other side, there are expectations from the existing and potential advertisers that the industry should overhaul its practices, enhance the service quality, introduce new and innovative media assets, and offer a more enriching customer experience.
Sony Max spreads'Darr' in the outdoor
By VJ Media Bureau - July 15, 2014
Innovative billboard creatives and eye-catching mall branding in Mumbai create OOH mileage for the show
Croma creates 3D experience in the outdoor
By VJ Media Bureau - July 11, 2014
MOMS executed the innovative, 15-day campaign in Mumbai, Delhi and Bangalore
Budget 2014-15: Focus on physical infrastructure projects will create new OOH assets
By Rajiv Raghunath - July 11, 2014
FM has proposed Rs 100 cr for Metro projects in Ahmedabad & Lucknow, development of airports in Tier I & II cities, and urban renewal plans which will spur city beautification projects
TIMDAA ties up with iGyaan for content
By Bhawana Anand - July 10, 2014
iGyaan will provide real-time tech updates and HD videos
OAC 2014: Team Sapphire wears the crown of'Young Outdoorians'
By VJ Media Bureau - July 10, 2014
OAC 2014 gave emerging outdoor professionals the opportunity to showcase their media planning skills for the FMCG industry through a unique'Young Outdoorians' contest
Global OOH trends have a bearing on Indian OOH business: Chris O'Donnell
By VJ Media Bureau - July 09, 2014
6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and (vi) Technology in Planning (including new ways of measurement)
