STAR Sports showcases 4K content to cricket fans at Delhi, Mumbai airports

The high-decibel ICC World Cup 2015 India-Pakistan clash a few days ago proved to be an opportune time for STAR Sports – which holds the exclusive broadcasting rights of the mega event – to beam its new 4K content to a highly targeted audience inside the Delhi and Mumbai airports. To draw the attention of the audience, an 8ft tall white cricket ball mock-up has been put up at the passenger departure area of the two airports, and an 85 inch TC screen beams the Cup matches.
 
Times OOH executed the branding campaign for a period of one month, keeping in view the prime objective of drawing the attention of the maximum number of passengers to the 4K content powered screens. The campaign would extend as per the Indian cricket team’s performance in the World Cup.

The Times OOH team worked closely with the airports’ commercial, operational, security and technical teams to ensure seamless execution of this campaign. The team worked round the clock until the 4K signals reached the airport audience and India-Pakistan match went live.

A STAR spokesperson commented: “With the STAR Sports 4K launch in tandem with the beginning of the ICC Cricket World Cup 2015, STAR Sports aims to herald a brand new era in the premium quality content broadcasting arena in the country. The STAR Sports 4K platform represents a showcase of the best-in-class content from across the globe that STAR will offer, and the exclusive association with Times OOH for Mumbai and New Delhi Airports blended harmonically with our objective to reach out to discerning audiences in an exciting environment where every moment of the World Cup translates into magnificent and breathtaking viewing for our consumers.

“Happy to be partnered with Times OOH, we intend this to be the advent of the next-generation of larger-than-life experiences for an audience that is increasingly yearning for’Better’: in this case, we made it 4 Times Better, the spokesperson commented.