OOH News
Havas Media Group India wins integrated media duties for OCM India
By VJ Media Bureau - November 05, 2014
Brand believes that new brand positioning and the identity of OCM is crucial to the forward path of the brand
Jim Beam's guitar grabs eyeballs at Underground night club
By Nabamita Chatterjee - November 05, 2014
The signage for the famous liquor brand has been designed with an aim to develop the location as a landmark for the brand.
Vodafone Red rolls out innovations in Odisha
By Nabamita Chatterjee - November 04, 2014
Vodafone Odisha Circle believes that without using outdoor media as one of their display tool, no brand can achieve 100 per cent reach among their TG.
Tupperware captures audience through mall activation
By VJ Media Bureau - November 04, 2014
In association with DDB MudraMax-Experiential, the brand opted for an on-ground activation at various malls to promote the festive range and reinforce the idea of Tupperware gifts for every season.
Prakash Arts launches state-of-the-art FOB, air-conditioned bqs in Hyderabad
By Rajiv Raghunath - November 04, 2014
The OOH major has developed these properties on the Gachibowli Road in the Cyberabad area of Hyderabad on BOT basis; K T Rama Rao, Minister of Panchayath Raj and IT, Government of Telangana, inaugurated the FOB and bqs on November 3rd, 2014
Armour Station TV launches its channel at 3 new railway stations
By VJ Media Bureau - November 03, 2014
With the addition of the new stations, the service is now available at eight of the busiest railway stations in India including Mumbai CST, Mumbai Central, Pune, Ahmedabad, Bangalore, Chennai Central, Chennai Egmore and Delhi (Hazrat Nizamuddin).
Amar Ujala launches OOH wing Autdoors
By VJ Media Bureau - November 03, 2014
One of the oldest publication brands in the country, Amar Ujala understands the emerging necessity of OOH advertising platform in the industry and aims to provide 360 degree advertising solution to their clients through'Autdoors'.
Bisleri brings in Urzza through OOH
By Jubilee Cardozo - November 03, 2014
The leading packaged drinking water brand introduced its energy drink'Urzaa' through a 21-day OOH campaign in Mumbai and Gujarat.
Hiland takes its residential project outdoors
By Nabamita Chatterjee - November 03, 2014
The real estate developer used various OOH formats across West Bengal including front lit, non lit and back lit hoardings, LED boards, unipoles, pillars and mobile vans among others to promote its latest residential project - Hiland Greens Phase II .
ITC's Engage Deo Spray woos the young at City Centre Salt Lake
By Nabamita Chatterjee - October 31, 2014
MOMS executed the on-ground activity for ITC.
