This study was conducted by the Out of Home Advertising Association of America (OAAA) in partnership with The Harris Poll.
The new framework, issued through a Government Resolution dated September 15, 2025, introduces uniform rules for permissions, license fees, and monitoring of outdoor advertising across the...
Founded in 2015, Movia has built its reputation as a pioneer in mobile OOH, using delivery vehicles as moving billboards and powering campaigns with Mobilytics, its...
The initiative aims to streamline enforcement, ensure compliance with local advertising rules, and increase revenue collection.
The rights have been awarded by Northern Railways
In his column, Santosh Padhi, Founder & CCO of Into Creative, reflects on why brands must rediscover experimentation and problem-solving as the real drivers of innovation.
Junaid Shaikh, Managing Director of Roshanspace Brandcom, highlights how immersive design, safety standards and tech innovation are making OOH part of city identity
In this column, Pramod Bhandula, Executive Chairman – JCDecaux India, delves into how Out of Home media transcends advertising to become part of a city’s identity,...
In this column, Magesh Poondi, CEO, ReLu AI Systems, shares why even iconic sites like Sea Link or Times Square gain sharper impact when backed by...
Growth of 3% in the second quarter pushes year-to-date OOH revenue up 2.6%, driven by digital formats and transit advertising.
Strategic placement of these billboards in high-traffic areas, as seen with the bustling street scene captured at night, ensures maximum...
The campaign creatives feature actresses Tamannaah Bhatia and Diana Penty, who headline the series.
The campaign is live across 40 Indian cities
The campaign built intrigue with hard-hitting messages such as “Atul’s wife is missing…” and “Nikhil’s wife is missing…” splashed across...
These crisp, real-world prompts are paired with bold, minimal visuals like a runner mid-stride or a person stretching to instantly...
The campaign is executed in partnership with DOOHIT
Founded in 2015, Movia has built its reputation as a pioneer in mobile OOH, using delivery vehicles as moving billboards...
The campaign is executed by Platinum Outdoor.
The Forum is being held from November 5-7.
The installation is placed at Carter Road in Mumbai
In the interim, Manish will also continue to lead the Digital & Technology mandate until a new leader is announced.
The initiative aims to streamline enforcement, ensure compliance with local advertising rules, and increase revenue collection.
The rights have been awarded by Northern Railways
These installations wrap around digital screens and feature sensory elements, including an atomiser that releases fragrance for passersby, transforming store...
Brought to life at Baoshan No.2 Central Primary School in Shanghai, the playground turns every LEGO-inspired shape into a tool...