Digital OOH
TECOM Group, JCDecaux SA in pact to pioneer state-of-the-art digital ad solutions
By VJ Media Bureau - November 25, 2016
The futuristic project will see sustainable creative installations integrated within Dubai Media City, Dubai Internet City and Dubai Knowledge Park
Voodooh creates a bigger picture for DOOH in UK
By VJ Media Bureau - November 21, 2016
The UK's latest digital out-of-home production and consultancy company Voodooh is headed up by three industry stalwarts from outdoor giants Clear Channel, JCDecaux and Ram Vision
Digital signage business picking pace in EMEA region
By VJ Media Bureau - November 16, 2016
The combined revenues of Germany, Austria and Switzerland alone was 930 million euros
Intelligent street furniture key to smart city development
By VJ Media Bureau - November 14, 2016
Fast-growing cities are centre stage in the digital and creative revolutions
Bob Wootton joins FEPE International as Executive Director Designate
By VJ Media Bureau - November 11, 2016
Bob Wootton, former ISBA media chief, will work alongside current Executive Director and industry doyen John Ellery until the next FEPE Congress in Stockholm in June 2017, after which will assume a fuller role.
Swiss OOH firm setting up escalator e-panels in Zurich railway station
By VJ Media Bureau - November 09, 2016
Switzerland's leading OOH company APG|SGA is installing a total of 64 Escalator ePanels (32†screens) on five busy escalators at the heart of Zurich's main station
Singapore-based Moving Audiences launches platform for DOOH media buying
By Nabamita Chatterjee - November 08, 2016
Moving Audiences is initially targeting OOH markets in six ASEAN countries and India; 28 media owners of over 2,000 digital billboards in six Asian countries have already agreed to trade their inventory on the Moving Audiences platform
Smarter outlook for DOOH in UK as medium comes of age
By VJ Media Bureau - November 07, 2016
OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video and content assets, whilst navigating the certainties and uncertainties around Brexit.
DOOH lends muscle to OOH growth in UK
By VJ Media Bureau - November 04, 2016
Data released by the Advertising Association/Warc show that UK's OOH adspend increased almost four points ahead of forecast to £273m in Q2; +9.6% YOY. This was driven by 30.5% growth in the digital out of home market.
DOOH spurs OOH growth in Australia
By VJ Media Bureau - October 28, 2016
Australia is reportedly a world leader in digital OOH investment
