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Digital OOH

Intelligent street furniture key to smart city development
Intelligent street furniture key to smart city development

By VJ Media Bureau - November 14, 2016

Fast-growing cities are centre stage in the digital and creative revolutions

Bob Wootton joins FEPE International as Executive Director Designate
Bob Wootton joins FEPE International as Executive Director Designate

By VJ Media Bureau - November 11, 2016

Bob Wootton, former ISBA media chief, will work alongside current Executive Director and industry doyen John Ellery until the next FEPE Congress in Stockholm in June 2017, after which will assume a fuller role.

Swiss OOH firm setting up escalator e-panels in Zurich railway station
Swiss OOH firm setting up escalator e-panels in Zurich railway station

By VJ Media Bureau - November 09, 2016

Switzerland's leading OOH company APG|SGA is installing a total of 64 Escalator ePanels (32” screens) on five busy escalators at the heart of Zurich's main station

Singapore-based Moving Audiences launches platform for DOOH media buying
Singapore-based Moving Audiences launches platform for DOOH media buying

By Nabamita Chatterjee - November 08, 2016

Moving Audiences is initially targeting OOH markets in six ASEAN countries and India; 28 media owners of over 2,000 digital billboards in six Asian countries have already agreed to trade their inventory on the Moving Audiences platform

Smarter outlook for DOOH in UK as medium comes of age
Smarter outlook for DOOH in UK as medium comes of age

By VJ Media Bureau - November 07, 2016

OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video and content assets, whilst navigating the certainties and uncertainties around Brexit.

DOOH lends muscle to OOH growth in UK
DOOH lends muscle to OOH growth in UK

By VJ Media Bureau - November 04, 2016

Data released by the Advertising Association/Warc show that UK's OOH adspend increased almost four points ahead of forecast to £273m in Q2; +9.6% YOY. This was driven by 30.5% growth in the digital out of home market.

DOOH spurs OOH growth in Australia
DOOH spurs OOH growth in Australia

By VJ Media Bureau - October 28, 2016

Australia is reportedly a world leader in digital OOH investment

Dakatronics installs digital façade on Belgium real estate major's building
Dakatronics installs digital façade on Belgium real estate major's building

By VJ Media Bureau - October 27, 2016

The display provides full video capabilities when viewed from outside the building while also providing the ability to see through the display when looking out the windows from inside the building.

Clear Channel's digital screen drive continues
Clear Channel's digital screen drive continues

By VJ Media Bureau - October 26, 2016

The international OOH firm has reportedly decided not to continue paying the rent on 800 roadside billboards in the UK as its focus on digital investment continues to take precedence.

One giant screen to replace London's Piccadilly Circus billboards
One giant screen to replace London's Piccadilly Circus billboards

By VJ Media Bureau - October 17, 2016

Some of the world's biggest brands are expected to be vying for the chance to advertise in the single spot to a pick of the 70 million pedestrians that pass the board, with another 30 million driving past.

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