By M4G Bureau - December 20, 2017

Overseas tourism bodies like those of China and domestic tourism bodies from states like Assam, Andhra Pradesh, and Gujrat recently ran their respective campaigns in Delhi using JCDecaux India’s CityLights network

By M4G Bureau - December 19, 2017

The OOH campaign, executed by IKON in Mumbai on December 14, was deployed on a wide mix of media units that included hoardings, gantries, bus shelters and rail station boards.

By M4G Bureau - December 19, 2017

The telecom service brand utilised the festival to bring its famous mascot -- the first ever corporate mascot to be inducted into the league of Superheroes of the Comic World -- and audience one step closer by providing a platform for engaging activities

By M4G Bureau - December 18, 2017

A 150 foot tall wall located in Mahim was painted to depict scenes from the epic movie; international & national artists were involved in the wall painting initiative; Active Media Innovations handled the OOH duties

By M4G Bureau - December 16, 2017

The movie released recently takes OOH on board in Toronto with cast portraits and showcases curated live tweets

By Bhawana Anand - December 15, 2017

The tyre major has marked its presence in the activation area of the airport with the express purpose of attracting the attention of some 45 million passengers annually, especially those that own luxury cars; the innovation has been executed in association with The Social Street agency and Times OOH

By Amaan Kazmi - December 13, 2017

The telecom unit, a part of Reliance Industries, is running an outdoor campaign to celebrate its addition of 15.3 million subscribers in the past three months. With this addition, the total subscriber base of Reliance Jio has now grown to 136.8 million

By M4G Bureau - December 12, 2017

Planned and executed by Rapport WW, the OOH campaign was launched extensively in Delhi, Mumbai and Bengaluru using a whole gamut of OOH formats at multiple locations; media units near transit networks were strategically used for the campaign

By Bhawana Anand - December 11, 2017

The innovations entailed use of “Kaalink” -- ink produced with carbon emissions from vehicles – to paint portraits of Bollywood star Shah Rukh Khan who is the host of the TV show; Kinetic India executed the media planning & buying for this campaign

By M4G Bureau - December 08, 2017

The campaign is visible across metro cities such as Delhi, Mumbai and Bengaluru as well as Tier I cities in Punjab, Haryana, Tamil Nadu, Uttar Pradesh, etc. The campaign duties have been handled by Kinetic India