Overseas and domestic tourism promotion bodies are taking the OOH route to beckon aspirational travelers. Overseas tourism bodies like those of China and domestic tourism bodies from states like Assam, Andhra Pradesh, and Gujrat recently ran their respective campaigns in Delhi using JCDecaux India’s CityLights network.

Commenting on the series of tourism campaigns, Olivier Heroguelle, MD JCDecaux India says, “We are extremely happy that various states and countries have chosen JCDecaux Street Furniture to promote their tourism campaigns. Such successful campaigns leverage this space for an effective communication to create an edge. JCDecaux Citylights provide them with the best-in-class clutter free media to reach and frequently communicate to the diverse audience in Delhi.”