Campaigns
Namaste India challenges a Sumo on the OOH canvas
By M4G Bureau - November 23, 2017
The creative exemplifies the brand’s ‘power packed’ offering, targeting the growing band of health-conscious consumers; the outdoor sites have been directly traded by different media owners
CureFit urges Bengaluru to ‘Eat Fit’, offers healthy discount
By M4G Bureau - November 21, 2017
The app based company has unveiled a series of innovations in high traffic density areas of the city like the Outer Ring Road to promote the app and also highlight the discount on offer to consumers
BIBA hits the streets to showcase autumn winter collection
By M4G Bureau - November 16, 2017
The brand has targeted women from all walks of life -- from budget-conscious housewives to corporate executives. The one-month campaign has been executed in Ahmedabad and Hyderabad by Greenline Glo, a Lodestar UM group company
SVF engages audiences in a unique way ahead of ‘Amazon Obhijaan’ release
By Ria Banerjee - November 15, 2017
In association with CRY, SVF has organised a book reading session for the first time as an outdoor activation ahead of the much-awaited movie release. A Graphic Novel of the movie was launched, aimed at reaching out to audience across India
BMW continues to sizzle OOH with its X series
By M4G Bureau - November 14, 2017
In association with Greenline Glo, a Lodestar UM group company, the brand once again captures the outdoor to initiate booking for its new X series
Google dials into OOH to highlight Pixel 2 features
By M4G Bureau - November 13, 2017
The Pixel 2 campaign has been unfurled on arterial roads, at junctions and in market areas, highlighting the many reasons why Google Pixel 2 is just the phone to buy. In India, Google’s OOH mandate is handled by Kinetic India
Maruti Suzuki unveils new Vitara Breeza, Dzire model in Kolkata with fun activities
By Ria Banerjee - November 09, 2017
Wonderz Entertainment conducted fun activities like push-ups for men, ball-the-basket, straw-separate, tongue-twisters, etc., to bring people to the car display zones; the audience response was cited as overwhelming
Total reinforces the ‘Quartz’ promise to keep motor engines young
By M4G Bureau - November 09, 2017
The OOH campaign has been rolled out in 15 cities, across 550 vantage points and 23 malls. Total aims to connect with 50+ million people. The brand is also planning activation and felicitation programmes this month
Emami Fair & Handsome makes a face to face connect with male audience
By M4G Bureau - November 08, 2017
Greenline Glo which planned and executed the campaign predominantly selected media in controlled environment where there is high consumer dwell time, such as, malls, cineplexes, corporate parks, whereas cab branding was also done to reinforce the brand presence
Madison Turnt partners Tata Salt in lighting up Chhatt Puja venue with solar energy
By M4G Bureau - November 07, 2017
Solar panels were placed along the banks of the kund to absorb the sun's energy during the day and use it for illuminating the kund at night; the panels would charge an artificial sun installation
