Reliance Jio has made an impressionable presence on the OOH canvas with its campaign on the service being the ‘World’s Largest Mobile Data Network’. The telecom unit, a part of Reliance Industries, is running an outdoor campaign to celebrate its addition of 15.3 million subscribers in the past three months. With this addition, the total subscriber base of Reliance Jio has now grown to 136.8 million.

The ad campaign conveys the joyous feelings of Jio subscribers because of whom India now ranks on top in the world in terms of mobile data usage. With different colourful images used as background, the hoardings give the message of ‘Jio together’ so the viewer feels that ‘Life is beautiful’ and also digitally ‘ Simple. Smart.Secure’.