Campaigns

Amazon Prime Video casts the big picture on OOH canvas

Planned and executed by Rapport WW, the OOH campaign was launched extensively in Delhi, Mumbai and Bengaluru using a whole gamut of OOH formats at multiple locations; media units near transit networks were strategically used for the campaign

Published

December 12, 2017

M4G Bureau

Amazon Prime Video has maintained a high OOH quotient in its 360 degree brand campaign that was released in the month of November. Keeping the large young audience as a key target group, the brand opted for OOH advertising in a big way, with the campaign essentially focused on the wide variety of content that Amazon Prime Video offers.

Planned and executed by Rapport WW, the OOH campaign was launched extensively in Delhi, Mumbai and Bengaluru using a whole gamut of OOH formats at multiple locations. Media units near transit networks were strategically used for the campaign. Amazon Prime Video thus gained a large presence near Metro transit points, airports, and railway stations. Mall media too featured the campaign.

Branding of a baggage conveyor belt at the Kempegowda International Airport in Bengaluru was one of the highlights of the campaign. The start and end points of the conveyor belt section was branded with Amazon Prime Video creatives, and likewise the back lit media by the side of the conveyor belt featured the campaign. Amazon Prime Video boxes too were placed on the moving conveyor belt, giving the passengers another surprise.