Monday, May 06, 2024
By M4G Bureau - June 15, 2019
Two OOH innovations, both with unique creatives, are meant to entice audience to get hooked to the second season of the dance reality show
By Bhawana Anand - June 14, 2019
The space offers unique amenities and entertainment options to engage audiences and build experiential recall in Meerut
By Pray Jani - June 12, 2019
Attractive creatives and engaging campaigns showcase the theme park’s exciting offerings this holiday season
By Bhawana Anand - June 11, 2019
Cut-outs of the Blue Humpback Whale were out up on the roads in Ahmedabad with a cautionary message on global warming
By Ria Banerjee - June 10, 2019
Star Sports unveils two phases of #LEJAYENGE campaign on autos, cabs and buses across metros, riding on the ICC Cricket World Cup 2019 wave
By M4G Bureau - June 07, 2019
ZEE5, with Brandscope India, has launched a campaign to bridge the gap between regional audiences and OTT content consumption
By Bhawana Anand - June 06, 2019
The fresh fruit shake brand’s campaign leveraged OOH as a highly localised medium and thus addressed TG strategically
By Pray Jani - June 05, 2019
The brand’s ‘Way-O Way-O’ slogan is part of its World Cup campaign meant to resonate with cricket lovers across the country
By Ria Banerjee - June 04, 2019
The campaign, executed by Platinum Outdoor, is targeted at the youth segment that is a high user of mobile data
By M4G Bureau - June 03, 2019
The on-ground activation celebrated the success and completion of three years of its Dettol School Hygiene Education programme
75Media launches bespoke software Ask BOB for OOH campaign planning
Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market
Next Stop: Innovation! Elevating bus shelters with LED display technology
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We're actively exploring acquisitions and working to increase our inventory’
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