CaratLane dangles offers on OOH ahead of Akshaya Tritiya

Spread across 12 cities, the month-long campaign has been executed in print, digital, alternative and outdoor media

CaratLane, a Tanishq partnership company, has launched a campaign across 12 cities utilising multiple outdoor media formats to drive awareness about its exciting offers ahead of Akshaya Tritiya. 

Utilising print, digital, outdoor and alternative media formats in multiple cities like Delhi, Bengaluru, Mumbai, Pune, Indore, Hyderabad, Lucknow, Kolkata and Jaipur, the brand presence is visible across hoardings, bus shelters, pole kiosks, mall branding including Phoenix mall and metro stations like East of Kailash in New Delhi among others. The campaign was executed by various agencies.

Vipin Nair, AVP Marketing, CaratLane says, “By showcasing our vibrant jewellery and an attractive offer, we hope to break the clutter and create an impact in the minds of the customers this Akshaya Tritiya.”